Kom igång med CDP för marknadsförare i realtid

Lär dig allt du behöver för att komma igång med att använda Real-time Customer Data Platform (CDP i realtid) som yrkesverksamma. Utöver användbar bakgrundsinformation om de data som hämtas in till Experience Platform får du lära dig att skapa målgruppssegment och hur du skickar dem till målpartners.

https://video.tv.adobe.com/v/29705?learn=on

Förstå Adobe Real-time Customer Data Platform

Lär dig om hur Adobe Real-time Customer Data Platform (CDP) samlar in kända och okända kunddata för att skapa och aktivera tillförlitliga kundprofiler.

207

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https://video.tv.adobe.com/v/34558?learn=on

Demo av Adobe Real-time Customer Data Platform (RTCDP)

Se en demonstration av hur Real-time CDP används för att samla in data från flera olika källor, slå samman dessa data till en enda kundprofil i realtid och aktivera dessa data för att skapa personanpassade kundupplevelser.

404

https://video.tv.adobe.com/vc/34558/swe.json

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https://video.tv.adobe.com/v/3428469?learn=on

Real-time Customer Data Platform användargränssnitt och arbetsflöde

Lär dig navigera i användargränssnittet för Real-time Customer Data Platform (CDP) och se hur dess funktioner samverkar för att möjliggöra aktivering i realtid under hela den digitala kundresan.

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https://video.tv.adobe.com/vc/3428469/swe.json

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https://video.tv.adobe.com/v/27105?learn=on

Översikt över scheman och XDM (Experience Data Model)

Lär dig om Experience Data Model (XDM), standarddatamodellen för att beskriva kundupplevelser.

371

https://video.tv.adobe.com/vc/27105/swe.json

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https://video.tv.adobe.com/v/3430224?learn=on

Skapa scheman

I den här videon visas hur du skapar ett schema i Adobe Experience Platform med klassen XDM Individual Profile och olika fältgrupper.

397

https://video.tv.adobe.com/vc/3430224/swe.json

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https://video.tv.adobe.com/v/27269?learn=on

Skapa datauppsättningar och inmatningsdata i Adobe Experience Platform

I den här videon visas hur du skapar datauppsättningar och importerar data i Adobe Experience Platform-gränssnittet.

278

https://video.tv.adobe.com/vc/27269/swe.json

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https://video.tv.adobe.com/v/331214?learn=on

Infoga data med Adobe Audience Manager dataanslutning

Lär dig hur du använder dataanslutningen Audience Manager för att ta in egenskaper och segment från AAM i plattformen och kombinera dem med andra avancerade data.

https://video.tv.adobe.com/vc/331214/swe.json

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https://video.tv.adobe.com/v/27251?learn=on

Förstå kundprofil i realtid

I den här videon förklaras hur Adobe Experience Platform sammanställer och uppdaterar kundprofiler i realtid och hur du kan komma åt och använda dessa profiler.

371

https://video.tv.adobe.com/vc/27251/swe.json

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https://video.tv.adobe.com/v/333301?learn=on

Översikt över verktyget Skapa målgruppsregel

Få en introduktion till Audience rule builder i Experience Platform, inklusive målgruppernas byggstenar, användargränssnittet och några tips om hur ni kommer igång med att skapa målgruppsregler.

626

https://video.tv.adobe.com/vc/333301/swe.json

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https://video.tv.adobe.com/v/27254?learn=on

Skapa målgrupper

Lär dig skapa målgrupper i Adobe Experience Platform.

328

https://video.tv.adobe.com/vc/27254/swe.json

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https://video.tv.adobe.com/v/333302?learn=on

Skapa innehållsbaserade målgrupper

Lär dig grunderna om hur du skapar en innehållsaffinitet för målgrupper i målgruppsregelbyggaren i Experience Platform.

314

https://video.tv.adobe.com/vc/333302/swe.json

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https://video.tv.adobe.com/v/333303?learn=on

Skapa konverteringsmålgrupper

I den här videon får du lära dig hur du använder funktionen för att skapa en målgrupp i Experience Platform som har utfört en konverteringshändelse, antingen på en webbplats eller i andra datasystem.

390

https://video.tv.adobe.com/vc/333303/swe.json

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https://video.tv.adobe.com/v/333304?learn=on

Skapa målgrupper från befintliga målgrupper

Med målgruppsregelbyggaren i Experience Platform kan ni använda befintliga målgrupper som en del av en ny definition av målgruppsregel. I den här videon får du tips om hur du gör det.

265

https://video.tv.adobe.com/vc/333304/swe.json

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https://video.tv.adobe.com/v/333305?learn=on

Skapa sekventiella målgrupper

I den här videon får du lära dig hur du lägger till Experience Events i en tidslinje för att skapa en målgrupp som har utfört åtgärder i en viss ordning inom en viss tid.

479

https://video.tv.adobe.com/vc/333305/swe.json

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Skapa dynamiska målgrupper

Dynamiska målgrupper är en avancerad segmenteringsfunktion i Adobe Experience Platform som löser de skalbarhetsproblem som marknadsförare traditionellt möter när de skapar målgrupper för marknadsföringskampanjer.

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https://video.tv.adobe.com/vc/27428/swe.json

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https://video.tv.adobe.com/v/32179?learn=on

Skapa målgrupper med flera enheter

I den här videon visas hur du skapar målgrupper med flera enheter i Adobe Experience Platform regelbyggare för målgrupper. Med segmentering av flera enheter, eller segmentering mellan klasser, kan ni skapa målgrupper som kombinerar data baserat på flera XDM-klasser.

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https://video.tv.adobe.com/v/32664?learn=on

Introduktion till AI för kunder

En översikt på hög nivå över hur marknadsförare kan använda kundens AI för att generera kundprognoser.

288

https://video.tv.adobe.com/vc/32664/swe.json

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https://video.tv.adobe.com/v/32665?learn=on

Konfigurera AI för kundbenägenhet

Lär dig hur du skapar en instans av Kund-AI för att förutsäga kundbeteende.

505

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https://video.tv.adobe.com/v/32666?learn=on

Använd poäng och insikter från AI för kundbenägenhet

Lär dig hur du använder benägenhetspoäng och insikter från Kund-AI för att få och behålla kunder.

308

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https://video.tv.adobe.com/v/29707?learn=on

Förstå mål i Real-Time Customer Data Platform och Experience Platform

Lär dig mer om måltyperna som du kan använda för att få ut data från Real-Time CDP, Experience Platform, and Tags som stöd för en mängd olika användningsfall.

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https://video.tv.adobe.com/v/29710?learn=on

Skapa destinationer och aktivera data i Adobe Real-time Customer Data Platform (RTCDP)

Lär dig hur du skapar mål och aktiverar data i Adobe Real-time Customer Data Platform

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https://video.tv.adobe.com/v/328175?learn=on

Konfigurera filbaserat molnlagringsutrymme eller e-postmarknadsföringsmål

Få tips under genomgången av konfigurationen av ett filbaserat mål i Adobe Real-Time CDP. Detta gäller molnlagringsdestinationer (t.ex. S3 eller SFTP) och även e-postmarknadsföringsdestinationer.

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https://video.tv.adobe.com/v/332599?learn=on

Konfigurera ett socialt mål

Lär dig hur du konfigurerar en social destination i Adobe Experience Platform, inklusive autentisering, segmenttilldelning, ID-mappning osv.

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Integrera Google kundmatchning med Adobe Real-time Customer Data Platform

Den här videon visar hur Adobe Real-time Customer Data Platform och Google kundmatchningsfunktioner hjälper varumärken att interagera med kunder på Google ägda och styrda egendomar för att skala sina utåtriktade kampanjer.

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Datastyrningsöversikt

Lär dig hur du får fullständig kontroll över dina data från den punkt de samlas in i datakällor till när de syndikeras till mål utanför Adobe Experience Platform.

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Använd principer för dataanvändning

Lär dig hur du tillämpar dataanvändningsprinciper när du aktiverar en målgrupp till ett mål. Lär dig hur du lägger till marknadsföringsåtgärder till destinationer, hur du analyserar en policyöverträdelse under aktiveringen och hur du använder datalinjen för att förstå och åtgärda regelöverträdelser.

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https://video.tv.adobe.com/v/331776?learn=on

Övervaka datainmatning

Lär dig hur du övervakar och spårar data som hämtas till Adobe Experience Platform med hjälp av Kontrollpanelen. Den här kontrollpanelen ger en översta vy över källdatabearbetning via datasjön till Profile och Identity Services på källnivå, dataflöde och dataflödesnivå, med åtgärdbara anvisningar i rätt tid.

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https://video.tv.adobe.com/vc/331776/swe.json

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https://video.tv.adobe.com/v/343248?learn=on

Övervaka segmentaktiveringens framgång

När du skickar ut segmentprofiler till aktiveringspartners är det viktigt att du ser information om hur överföringen fungerar, särskilt ... (Beskrivningarna ska vara mellan 60 och 160 tecken)

579

https://video.tv.adobe.com/vc/343248/swe.json

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https://video.tv.adobe.com/v/331030?learn=on

Visa identitetsdiagram

Lär dig hur du använder visningsfunktionen för identitetsdiagram för att söka, utforska och filtrera identitetsdiagram för validering och felsökning.

https://video.tv.adobe.com/vc/331030/swe.json

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