Kom igång med Journey Optimizer för Journey-administratörer och chefer
Lär dig allt du behöver veta för att kunna skapa din första resa.
Introduktion till Adobe Journey Optimizer
Förstå vad Adobe Journey Optimizer är och hur det har hjälpt varumärken i olika branscher att öka avkastningen och övervinna viktiga marknadsföringsutmaningar.
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Journey Optimizer Overview Part 1 - Deliver omni-channel travel
Den här videon visar hur varumärken kan använda Adobe Journey Optimizer för att leverera personaliserade flerkanalsresor till sina kunder.
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Journey Optimizer Overview Part 2 - Advanced functionality
Den här videon visar hur varumärken kan använda Adobe Journey Optimizer funktioner för beslutshantering, segmentkvalificering i realtid och hantering av affärsevenemang för att nå nya höjder på sina kundresor.
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Viktiga funktioner och användargränssnittet
Förstå Journey Optimizer nyckelfunktioner och personligheter. Lär dig navigera i användargränssnittet.
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Skapa en målgrupp med regelverktyget
Förstå hur Journey Optimizer använder regler för att generera målgrupper och lär sig hur man använder attribut, händelser och befintliga målgrupper för att skapa en målgrupp.
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Importera och redigera e-postinnehåll från HTML med meddelanderedigeraren
Lär dig hur du importerar befintligt HTML-innehåll, ändrar designen, lägger till spegelsideslänkar och avbryter prenumerationen samt hur du kodar ditt innehåll.
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Skapa innehåll med e-post-Designer
Lär dig hur du skapar e-postmeddelanden från grunden. Lär dig hur du använder resurser från AEM Assets Essentials-biblioteket, redigerar den responsiva e-postdesignen och skapar e-postmeddelanden från mallar med vår Journey Optimizer-supportvideo.
533
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Förhandsgranska, granska och publicera
Lär dig hur du testar e-poståtergivning i olika inkorgar med Litmus, hur du förhandsgranskar anpassade e-postmeddelanden mot testprofiler, skickar korrektur och publicerar e-postmeddelanden.
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Profil- och målgruppsbaserad personalisering
Lär dig hur du lägger till profilbaserad personalisering i ett meddelande och hur du använder målgruppsmedlemskap som en förutsättning för ett personaliseringsblock.
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Lägg till erbjudanden som personalisering i ett meddelande
Lär dig hur du lägger till en beslutshanteringskomponent i meddelanden i Journey Optimizer.
148
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Använd sammanhangsbaserad händelseinformation för personalisering
Lär dig hur du använder sammanhangsbaserad händelseinformation från en resa för att personalisera ett meddelande.
182
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Använd hjälpfunktioner för personalisering
Lär dig omvandla personaliseringsvärden med hjälp av hjälpfunktioner för personalisering och förstå olika användningsexempel för hjälpfunktioner.
428
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Introduktion till att skapa en resa
Förstå grunderna för att skapa en resa på researbetsytan.
374
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Användningsfall - transaktionsresa
Förstå tillämpliga användningsfall för transaktionsresor och lär dig hur man bygger transaktionsresor.
103
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Användningsfall - läs målgrupper
Förstå tillämpliga användningsfall för en resa som triggas av läsmålgruppsaktiviteten. Lär dig hur du bygger batchbaserade resor och vilka metodtips som ska användas.
208
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Användningsfall - affärshändelse
Lär dig hur du använder affärsevenemang i Journey Optimizer. Förstå hur data från affärshändelser kan användas för personaliserade meddelanden under resor.
250
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Användningsfall - Målgruppskvalificering
Förstå tillämpliga användningsfall för målgruppskompetensresor. Lär dig hur du bygger en resa med målgruppskvalifikation och vilka metodtips som ska användas.
218
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{ "description": "Lär dig skapa en testprofil.", "duration": "PT0H2M17S", "embedUrl": "https://video.tv.adobe.com/v/334236/", "name": "Skapa en testprofil", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604826-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604826-150x84.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604826-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604826-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604826-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604827-290x186.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604827-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604827-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604828-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604828-666x374.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604828-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/a99d6744-7190-4628-a2bc-14f9f5db47c7/b9100c6c47dd4f4bb12bedf602ab8cf9_1633604828-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2021-06-17T23:05:44Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Skapa en testprofil" }
Publish en rese- och resestatus
Förstå olika tillstånd för en resa och effekten av publicering.
155
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Skapa en kampanj
Lär dig hur du levererar engångsinnehåll till en viss målgrupp genom att köra åtgärder direkt eller enligt ett angivet schema.
142
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Live- och globala rapporter
Lär dig skillnaden mellan live- och globala rapporter, hur du får tillgång till och analyserar resan och de meddelandespecifika rapporterna samt hur du ändrar rapportpanelerna.
631
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