Analysvisualiseringar för kundreseanalys
Förstå de visualiseringar som finns i Adobe Analytics som stöder analys av digitala kontaktpunkter för kundens resor.
Skapa en utfallsvisualisering
Utfallsvisualiseringar i Analysis Workspace används för att utforska var kunderna faller igenom eller faller ifrån nyckelflödena på era digitala resurser. Lär dig hur du lägger till flera typer av beröringspunkter och hur du skapar och använder segment i den här komponenten.
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Skapa en flödesvisualisering
Flödesvisualiseringar används för att utforska exakt vilka resor kunderna har med ert varumärke. Flödet kan användas på sidor, marknadsföringskanaler och andra dimensioner eller kombinationer av dimensioner som du samlar in.
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Förstå era data - Utfall och flöde
Läs om hur våra verktyg för målning och tratt fungerar tillsammans för att bättre förstå insikter från användarresor.
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Översikt över kohorttabeller i Analysis Workspace
Inställningen Rolling Calculation i Cohort Tables kan användas för att analysera kohortperiod över en period och för att förstå hur samma användare behålls (eller faller bort) över tiden.
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Inställningar för kohortabell
Lär dig hur du anpassar visningen av kvarhållnings- eller omformningstabeller med hjälp av inställningarna för Kohorttabell.
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Churn-analys med kohortstabeller
Kohort Tables erbjuder två analystyper - Retention och Churn. Medan Kvarhållning visar hur många användare som behålls över tid, visar Churn-alternativet hur många användare som har gått förlorade (1 - Kvarhållning).
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Kohortanalys med valfri Dimension
Med alternativet Dimension för anpassad kohort kan du analysera kohorter med andra dimensioner än tid. Jämför kohorter efter marknadsföringskanal, kampanjregion, produktsida osv. för att bättre förstå hur kvarhållande (eller bortfall) ändras efter dimensionsobjekt.
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Svarsanalys med kohorttabeller
Inställningen Latency Table i Cohort Tables gör att du kan analysera beteendet för dina kohorter före och efter inkluderingshändelsen (inte bara efter likartade Cohort-bilder). Den här inställningen är praktisk när du vill analysera effekten av en ny produkt eller lansering av en kampanj, som exempel.
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Beräkna kvarhållande av rullande text i kohorttabeller
Inställningen Rolling Calculation i Cohort Tables kan användas för att analysera kohortperiod över en period och för att förstå hur samma användare behålls (eller faller bort) över tiden.
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