Kundresemätning med attribut

Lär dig mer om attribueringslägen, uppslagsfönster och algoritmisk attribuering. Dessa funktioner gör det möjligt för marknadsföraren att förstå icke-linjära och oförutsägbara kundresor på flera olika sätt.

https://video.tv.adobe.com/v/39237?learn=on

Utforska grundläggande marknadsattribuering i Analysis Workspace med hjälp av flikanalys

Utforska grundläggande marknadsattribuering i Analysis Workspace med hjälp av flikanalys

Det finns många sätt att utveckla din attribueringsmetod med Adobe Analytics. I den här videon berättar vi om hur ni kan få djupare insikter från Marketing Channels-rapporten med hjälp av flikanalys i Workspace.

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https://video.tv.adobe.com/v/23651?learn=on

Lägga till jämförelser sida vid sida av Attribution IQ i Analysis Workspace

Lägga till jämförelser sida vid sida av Attribution IQ i Analysis Workspace

I den här videon får du lära dig hur du snabbt jämför modellerna, inklusive en automatiskt skapad kolumn som visar procentskillnaden mellan de två modellernas tal.

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https://video.tv.adobe.com/v/23140?learn=on

Attribution IQ i beräknade värden

Attribution IQ i beräknade värden

I den här videon visas hur du använder Attribution IQ i Beräknade mått.

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https://video.tv.adobe.com/v/23136?learn=on

Använda Attribution IQ i frihandstabeller

Använda Attribution IQ i frihandstabeller

Med Attribution IQ kan du ändra attribueringsmodellen till vilken som helst av tio regelbaserade modeller i en fri kolumn.

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https://video.tv.adobe.com/v/23139?learn=on

Använda panelen Attribution IQ i Analysis Workspace

Använda panelen Attribution IQ i Analysis Workspace

I den här videon ser du Attribution IQ Panel, en bra plats att börja på när du bygger upp ditt Analysis Workspace-projekt för attribuering.

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https://video.tv.adobe.com/v/23743?learn=on

Använda olika Attribution IQ med segment i Analysis Workspace

Använda olika Attribution IQ med segment i Analysis Workspace

I den här videon får du lära dig hur du använder Attribution IQ-modeller tillsammans med Adobe Analytics-segment på din webbplats.

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Algoritmisk modell i Attribution IQ

Algoritmisk modell i Attribution IQ

I modellen för algoritmisk attribuering i Analysis Workspace används statistiska tekniker för att dynamiskt fastställa den optimala kreditfördelningen för det valda måttet.

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Anpassade summeringsfönster i Attribution IQ

Anpassade summeringsfönster i Attribution IQ

Med anpassade summeringsfönster kan du expandera attribueringsfönstret utanför rapporteringsintervallet (upp till högst 90 dagar) och använda för varje konvertering i rapporteringsintervallet. Detta alternativ ökar vanligen attribueringens noggrannhet för händelser som inträffar tidigt under rapporteringsperioden genom att redovisa interaktioner som inträffat under föregående månad(er).

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