Aumentar habilidades avançadas
Depois de dominar as noções básicas do Audience Manager, assista a esses vídeos para saber como elevar o nível do gerenciamento de público-alvo. Saiba como usar a IA com modelos algorítmicos, bem como usar as Regras de mesclagem de perfis para entender seus clientes como pessoas em vez de dispositivos.
Configurar e relatar sobre Predictive Audiences
Neste vídeo, analise Predictive Audiences configuração na interface Audience Manager. Veja os relatórios que mostram os resultados do modelo.
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Criar um modelo semelhante próprio
Neste vídeo, você aprenderá a criar um modelo semelhante próprio, para encontrar mais de seus próprios visitantes que se parecem com seus conversores.
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Excluir características em modelos algorítmicos (semelhantes)
Saiba como e por que excluir características específicas (ou grupos de) de um modelo algorítmico (semelhante).
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Aumentar ROAS usando modelos algorítmicos (semelhantes)
O verdadeiro poder da modelagem semelhante ao Audience Manager acontece quando você busca expandir seu público-alvo de linha de base em relação a um novo conjunto de usuários de qualidade de fontes de dados de terceiros. Neste tutorial, aprenda as etapas criar um modelo com base nesses dados.
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Visão geral das regras de mesclagem de perfis
Entenda o que são Regras de mesclagem de perfis, como elas funcionam e seu valor para o profissional de marketing.
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Escolha da regra de mesclagem de perfis correta
Neste vídeo, descubra três dos casos de uso mais comuns para Regras de mesclagem de perfis e como eles podem ajudar em suas iniciativas de marketing.
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Criar e usar Regras simples de mesclagem de perfis
Saiba mais sobre as regras de mesclagem de perfis e como atribuí-las a segmentos. Saiba mais sobre o perfil padrão "Dispositivo atual" e quando ele pode/deve ser usado.
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Usar as Regras de mesclagem de perfis para personalizar em um estado autenticado
Ofereça aos clientes conectados uma experiência personalizada usando essas configurações de Regra de mesclagem de perfis.
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Utilização das regras de mesclagem de perfis para extensão de dispositivos e maior alcance
Use as Regras de mesclagem de perfis para estender o alcance para todos os dispositivos de um usuário, para que você possa vender para pessoas em vez de dispositivos.
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Visão geral dos aprimoramentos da Regra de mesclagem de perfis
Este vídeo explica as melhorias nas Regras de mesclagem de perfis, lançadas em outubro de 2019.
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Interpretar relatórios de identidade de público-alvo
Os relatórios de identidade de público-alvo fornecem aos clientes a capacidade de relatar a população total de uma característica ou segmento por definições de identidade de pessoa/residência. Assista a este vídeo para ver como ele se manifesta nos relatórios de Audience Manager.
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Compreender métricas entre dispositivos no Audience Manager
Saiba mais sobre a diferença entre perfis de dispositivos e perfis entre dispositivos e onde os números na interface correspondem a esses diferentes tipos de perfis.
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