Criação e publicação de conteúdo

Authoring Content

You already know the most important part.

If you use Microsoft Word or Google Docs, then you already know how to create content.

Your documents in Word or Google Docs become your pages on your website. Your headings in your documents will become headings on your website. Bold, italic, underlining, lists, images, etc. will all appear on your website.

Images and Videos

To add an image to your document, drag the image into the page. Word and Google Docs automatically add it as normal. Your image will be resized to fit the browser window of your visitor. Any resizing you do in Word or Google Docs will have no effect.

It is a good idea to set an alternative text for all images you add to the document, as this increases accessibility and helps search engines find your content.

To do this, use the built-in features of both Word and Google Docs. See the documentation of either product for more details.

Word and Google Docs do not allow you to just drag and drop videos, but with the help of the AEM Slack Bot, you can add videos or large images to your documents.

To do so, open your Slack channel and say “Hey @FranklinBot, upload this video”, then drag the video file into the Slack thread. The Slack bot will respond with a unique URL for the video you just uploaded which you can then copy and paste into your document. The video will be added to your web page. See the document Slack Support for more information.

Links are an important part of every website and you can add them both in Word and Google Docs. If you are creating a link within your website, enter the link just the way it should appear on the final website, even if the page you are linking to is not public yet.

Internal links will be adjusted to be relative to your website, so using the absolute, public URL is the safest way to create links that point to the right place.


On some websites you have sections or blades that change background color or otherwise indicate breaks in the content. Creating a section break in both Microsoft Word and Google Docs can be done using --- (three hyphens) on a single line. In Google Docs you can also create sections by inserting a Horizontal Line element into the page (select “Insert → Horizontal Line” from the menu).

Metadata & SEO

Metadata is information about your page that is invisible to visitors, but important to search engines and social media sites that want to find your content or embed it.

To add metadata to your page, at the end of the document, create a table like the following. Creating a table works almost the same in Word and Google Docs. See the documentation of either product for more details.

Structure your table like this:

The first row of the table should just contain the word “Metadata”. This tells the system that there is custom metadata for your document.

Then create one row for each metadata property. The left column contains the name of the metadata property, the right column the value. In most cases, values are plain text, but as you can see from the “image” row, sometimes other content can be used, too.

You’ve just created a metadata block. You can also create metadata for many pages at once. See the document Bulk Metadata for more information.

Special metadata properties

The metadata block has a few special properties that can serve multiple purposes.

  1. image - this will be shown as og:image, og:image, secure_url, and twitter:image
    Default: If not specified, AEM will use the first image found on the page. If the page does not contain an image, the default value will be /default-meta-image.png (you can add this file via SharePoint or GitHub).
  2. title - will be used as og:title as well twitter:title and <title>
    Default: If not specified, AEM will use the first heading 1 (h1) found on the page.
  3. canonical - will be used as <link rel=”canonical”>
  4. description - will be used as description, og:description, twitter:description
    Default: If not specified, AEM will use the first paragraph (p) found on the page which contains at least 10 words.

Omitting metadata values

If you want to omit a metadata, you can leave its value cell empty.


Blocks are a way to work with more structured content and add special functionality to your site. Which blocks are available to your site depends on what your development team has implemented and differs from site to site. The only block that is common to all sites is the metadata block described previously.

Regardless of site, the structure of a block is always the same: it is a table with a merged first row that serves as the block name (header row). The header row may have specific formatting like a background color to increase their discoverability and differentiation in a document.

Blocks usually contain content, configuration, or references to other pieces of content, be it from other documents, spreadsheets, or both.

As you can see from this example, you are free to put any kind of content into the cells of a block, and it is up to the block to either render the content or ignore it. If the site you are working on uses blocks extensively, then you will probably have a reference list of blocks you can use.

Blocks can have variants in parenthesis. For example, a Columns block can have a (highlight)option which passes a layout hint to the block display logic.

See the document The Block Collection to learn more about out-of-the-box blocks.

Structured Data in Spreadsheets

You can put content into spreadsheets and then the spreadsheet is automatically turned into an API that your developers can use. This allows you to use spreadsheets like a headless CMS for use in data tables, navigation, or feature comparisons, for example.

See the document Spreadsheets and JSON for more information.

Preview and Publish Content

Once a document is created in Google Drive or Sharepoint, you can preview the corresponding web page and eventually publish the content to your production website.

The preview function is used to share pages with stakeholders before they are published and available to the general public on your website.

In order to preview, publish, or delete content, use the Sidekick that can be installed as a bookmarklet or a browser extension.

Ideally you receive a pre-configured link for your project from a fellow author, via the “Share Your Sidekick” function of the sidekick. This ensures that your sidekick is configured properly to edit and publish your project. See the Sidekick documentation for more information.


In Word or Google Docs, open the Sidekick, then click the “Preview” button. This will open a new browser window (check for the popup warning) that has the preview version of your site.

Although you can copy and share the URL of this preview, it is not meant for production. It does not have your domain name on it and is invisible to search engines. If the content is ready for publication, you can publish. If you need to make changes, open the Sidekick on the preview page and click “Edit” to go back to Word or Google Docs.


Publishing makes your content visible to everyone on the internet. To publish something, open the sidekick on a preview page (or follow the instructions above to open the preview again), then click “Publish”. After a few seconds, a new browser window will open, with your page on your public website.

Once your content has been published, it is visible to everyone on the internet, and search engines will be able to find it.


Generally, deleting published content and therefore removing publicly accessible resources from the web can be problematic because of inbound links from search, social, bookmarks and other referring sites. If a page is deleted that was once published, it is recommended to use redirects to make sure that incoming traffic for the deleted page is sent to the next best place. See the document Redirects for more information.

If you want to remove published content or just delete it from your site as part of a clean-up, doing so is a two-step process.

  1. First, delete the source document from Sharepoint or Google Drive.
    • Alternatively you can rename the page or move it to a different folder, for example your drafts folder.
  1. Then open the page you want to delete on the preview site and open the sidekick. There will be two options: Delete and Unpublish.

    • Unpublish removes it from the public production website, but keeps the preview.
    • Delete removes the preview, too.

Deleting or unpublishing something is permanent and cannot be easily undone. If you want to undo a deletion, you have to restore the original document in Sharepoint or Google Drive and then publish it again.