Welcome to your

Adobe CXM Playbook

Ready to move beyond a customer experience management (CXM) strategy and turn theory to action? This playbook will help you build a customized plan to become a data-driven experience business.

How it works:

  • View best practices based on years of Adobe experience.
  • Answer questions to see benchmark comparisons and suggestions.
  • Go deeper with recommended resources.
  • Take notes, flag content, and then discuss opportunities with your team and partners.

Due to the interactivity in the playbook, an account is required. Click continue below to log in or create a free account in less than a minute.