Begrijp CDP in real time voor de Gebruikers van de Audience Manager
Klanten van Audience Managers herdenken hun inhoudsbeheer door over te gaan naar Real-time Customer Data Platform van de Adobe (Real-time CDP). Deze playlist neemt concept-door-concept benadering, die de gebruikers van de Audience Manager helpt begrijpen hoe die concepten in real time CDP worden behandeld.
Gegevens opnemen via de Adobe Audience Manager-gegevensconnector
Leer hoe te om de gegevensschakelaar van de Audience Manager te gebruiken om eigenschappen en segmenten van AAM in het Platform te brengen en hen met andere rijke gegevens te combineren.
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Begrijpen van de Ingestie van de Gegevens van het Web in Real-time CDP voor de Gebruikers van de Audience Manager
Deze video toont de gebruikers van de Audience Manager de concepten betreffende het brengen van de gegevens van de Website in Real-time Customer Data Platform (in real time CDP), en omvat een aanraking op hoog niveau waar de Verbinding van Gegevens van de Audience Manager past, evenals hoe de gegevens zich van de Website door Web SDK in Echt - tijd CDP kunnen bewegen.
0
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Begrijpen van de Ingestie van Gegevens van 1st-Partij in Echt - tijd CDP voor de Gebruikers van de Audience Manager
Deze video bespreekt 1st-partij offline gegevensopname in Real-time Customer Data Platform (Real-time CDP) voor hen die Adobe Audience Manager hebben gebruikt. Wij bekijken enkele belangrijkste verschillen tussen de twee producten betreffende gegevensopname en tonen hoe de Verbinding van Gegevens van de Audience Manager als stophiaat kan worden gebruikt tot de processen over naar CDP in real time zijn verplaatst.
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Het begrip Schema's en XDM in Echte - tijd CDP voor de Gebruikers van de Audience Manager
Terwijl u van Audience Manager naar Real-time Customer Data Platform (Real-time CDP) gaat, zult u een aantal nieuwe concepten en werkwijzen tegenkomen. Schemas en XDM vallen in die categorie. In deze video worden deze concepten uitgelegd.
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Begrijpen de Tanden in Echt - tijd CDP voor de Gebruikers van de Audience Manager
Als u van Audience Manager naar Real-time Customer Data Platform gaat, is het nuttig om de verschillen in concepten te begrijpen. Deze video richt eigenschappen in Audience Manager en wat het equivalent in real time CDP is.
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Het begrip Signalen in Echt - tijd CDP voor de Gebruikers van de Audience Manager
Deze video is bedoeld voor de gebruikers van de Audience Manager die zich aan Real-time Customer Data Platform (in real time CDP) bewegen, en bespreekt hoe de signalen (zeer belangrijk-waardeparen) die u in Audience Manager gebruikt om eigenschappen te bouwen in Platform worden gebruikt.
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Begrijpen van Segmenten in real time CDP voor de Gebruikers van de Audience Manager
Als u van Audience Manager naar Real-time Customer Data Platform gaat, is het nuttig om de verschillen in concepten te begrijpen. In deze video wordt gekeken naar de verschillen in segmenten en het maken van segmenten tussen Audience Manager en Real-Time CDP.
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Begrijpen van Doelen in Real-time CDP voor de Gebruikers van de Audience Manager
Aangezien u zich van Audience Manager aan Real-time Customer Data Platform (in real time CDP) beweegt, is het noodzakelijk om over bestemmingen te weten zodat u weet hoe te om uw publiekssegmenten uit aan bestemmingspartners te activeren. Deze video bespreekt de verschillende bestemmingstypes en waar zij in Echt - tijd CDP worden gevestigd.
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Cloudopslag voor bestanden of marketingdoelen voor e-mail configureren
Krijg uiteinden tijdens een analyse van de configuratie van een op dossier-gebaseerde bestemming in Real-Time CDP van de Adobe. Dit geldt voor cloudopslagbestemmingen (bijvoorbeeld S3 of SFTP) en ook voor marketingbestemmingen via e-mail.
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Gegevenbeheer in Real-time CDP voor gebruikers van Audience Managers
In deze video worden gebruikers van Audience Managers door de functionaliteit voor gegevensbeheer in Real-time Customer Data Platform geleid, waarbij wordt vergeleken met wat er in de Audience Manager beschikbaar was. Het bespreekt het kader van de Handhaving van het Gebruik en van de Etikettering van Gegevens (DULE) en waar in Platform dat het kan worden toegepast.
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Het begrip Toegangsbeheer in Echt - tijd CDP voor de Gebruikers van de Audience Manager
Wanneer u van Audience Manager naar Real-time Customer Data Platform gaat, wilt u weten waar gebruikers- en groepsmachtigingen zijn ingesteld. In deze video ziet u hoe toegangsbeheer nu in de Adobe Admin Console wordt gebruikt.
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Het Transparency and Consent Framework 2.0 van IAB integreren met Adobe Real-time Customer Data Platform
Deze video laat zien hoe de Real-time Customer Data Platform van Adobe ervoor zorgt dat merken de toestemming van de consument respecteren wanneer ze digitale eigenschappen gebruiken. Door de steun van IAB's Transparency & Consent Framework 2.0, krijgen merken meer flexibiliteit over hoe ze met consumenten kunnen omgaan en krijgen ze meer controle over hun toestemming om dat te doen.
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