Introduzione a Real-time CDP per gli addetti al marketing

Scopri tutto il necessario per iniziare a utilizzare Real-time Customer Data Platform (Real-time CDP) come utente business. Oltre a utili informazioni di base sui dati inseriti in Experience Platform, scoprirai come creare segmenti di pubblico e come inviarli ai partner di destinazione.

https://video.tv.adobe.com/v/35690?learn=on

Informazioni su Adobe Real-time Customer Data Platform

Scopri in che modo Adobe Real-time Customer Data Platform (CDP) riunisce dati noti e non noti dei clienti per creare e attivare profili cliente affidabili.

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https://video.tv.adobe.com/v/38166?learn=on

Demo del Real-time Customer Data Platform di Adobe (RTCDP)

Guarda una demo che mostra come Real-time CDP è utilizzato per raccogliere dati da più origini, unirli in un unico profilo cliente in tempo reale e attivarli per creare esperienze cliente personalizzate.

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https://video.tv.adobe.com/v/36957?learn=on

Interfaccia utente e workflow di Real-time Customer Data Platform

Scopri come navigare nell’interfaccia utente di Real-time Customer Data Platform (CDP) per vedere come le sue funzioni si combinano per consentire l’attivazione in tempo reale attraverso il percorso del cliente digitale.

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https://video.tv.adobe.com/v/38516?learn=on

Panoramica sugli schemi e su Experience Data Model (XDM)

Scopri Experience Data Model (XDM), il modello dati standard per descrivere le esperienze dei clienti.

371

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https://video.tv.adobe.com/v/3430219?learn=on

Creare gli schemi

Questo video illustra come creare uno schema in Adobe Experience Platform utilizzando la classe Profilo individuale XDM e vari gruppi di campi.

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https://video.tv.adobe.com/v/328610?learn=on

Creare set di dati e inserire dati in Adobe Experience Platform

Questo video mostra come creare set di dati e acquisire dati nell’interfaccia di Adobe Experience Platform.

278

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https://video.tv.adobe.com/v/346985?learn=on

Acquisire dati utilizzando il connettore dati Adobe Audience Manager

Scopri come utilizzare il connettore dati Audience Manager per inserire in Platform caratteristiche e segmenti da AAM e combinarli con altri dati avanzati.

512

https://video.tv.adobe.com/vc/346985/ita.json

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https://video.tv.adobe.com/v/36266?learn=on

Informazioni sul profilo cliente in tempo reale

Questo video spiega come Adobe Experience Platform assembla e aggiorna i profili dei clienti in tempo reale e come puoi accedere a tali profili e usarli.

354

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https://video.tv.adobe.com/v/3413202?learn=on

Panoramica del generatore di regole per il pubblico

Ottieni un’introduzione al generatore di regole per il pubblico in Experience Platform, inclusi i blocchi predefiniti per il pubblico, l’interfaccia utente e alcuni suggerimenti per iniziare a creare le regole per il pubblico.

626

https://video.tv.adobe.com/vc/3413202/ita.json

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https://video.tv.adobe.com/v/36265?learn=on

Creare tipi di pubblico

Scopri come creare tipi di pubblico in Adobe Experience Platform.

348

https://video.tv.adobe.com/vc/36265/ita.json

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https://video.tv.adobe.com/v/3413207?learn=on

Creare un pubblico basato sui contenuti

Scopri le nozioni di base sulla creazione di un pubblico di affinità per i contenuti nel generatore di regole per i tipi di pubblico in Experienci Platform.

314

https://video.tv.adobe.com/vc/3413207/ita.json

{ "description": "Scopri le nozioni di base sulla creazione di un pubblico di affinità per i contenuti nel generatore di regole per i tipi di pubblico in Experienci Platform.", "duration": "PT0H5M14S", "embedUrl": "https://video.tv.adobe.com/v/3413207/", "name": "Creare un pubblico basato sui contenuti", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535792-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535793-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535793-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535793-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535793-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535793-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535793-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535794-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535794-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535794-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535794-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/b049cf69-f19d-4351-b591-34bb8123f90a/2a4fcdb497384f688138868f3c77f0e5_1673535794-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-01-12T15:00:09Z", "hasPart": [], "educationLevel": [ "Intermediate" ], "learningResourceType": "Creare un pubblico basato sui contenuti" }

https://video.tv.adobe.com/v/3413192?learn=on

Creare tipi di pubblico di conversione

In questo video, scopri come utilizzare il generatore di regole per il pubblico in Experience Platform per creare un pubblico che ha eseguito un evento di conversione, su un sito web o in altri sistemi di dati.

390

https://video.tv.adobe.com/vc/3413192/ita.json

{ "description": "In questo video, scopri come utilizzare il generatore di regole per il pubblico in Experience Platform per creare un pubblico che ha eseguito un evento di conversione, su un sito web o in altri sistemi di dati.", "duration": "PT0H6M30S", "embedUrl": "https://video.tv.adobe.com/v/3413192/", "name": "Creare tipi di pubblico di conversione", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531827-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531827-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531827-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531827-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531828-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531828-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531828-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531828-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531828-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531829-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531829-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44c12d7-7b16-402a-a576-d273d42a5414/fa0fa573f1dc458ea1e066afaf2e4723_1673531829-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-01-12T13:54:09Z", "hasPart": [], "educationLevel": [ "Intermediate" ], "learningResourceType": "Creare tipi di pubblico di conversione" }

https://video.tv.adobe.com/v/3413197?learn=on

Creare tipi di pubblico da tipi di pubblico esistenti

Il generatore di regole per il pubblico in Experience Platform consente di utilizzare i tipi di pubblico esistenti come parte di una nuova definizione di regole per i tipi di pubblico. Guarda questo video per visualizzare suggerimenti su come farlo.

265

https://video.tv.adobe.com/vc/3413197/ita.json

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https://video.tv.adobe.com/v/3413212?learn=on

Creare tipi di pubblico sequenziali

In questo video, scopri come aggiungere eventi di esperienza a una timeline del pubblico, per creare un pubblico in cui sono state eseguite azioni in un determinato ordine entro un determinato periodo di tempo.

479

https://video.tv.adobe.com/vc/3413212/ita.json

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https://video.tv.adobe.com/v/328608?learn=on

Crea tipi di pubblico dinamici

I tipi di pubblico dinamici sono una funzione di segmentazione avanzata in Adobe Experience Platform che risolve i problemi di scalabilità che gli addetti al marketing si trovano tradizionalmente ad affrontare durante la creazione di tipi di pubblico per le campagne di marketing.

https://video.tv.adobe.com/vc/328608/ita.json

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https://video.tv.adobe.com/v/345108?learn=on

Creare tipi di pubblico con più entità

Questo video mostra come creare tipi di pubblico con più entità nel generatore di regole per il pubblico di Adobe Experience Platform. La segmentazione di più entità, o segmentazione tra classi, consente di creare tipi di pubblico che combinano dati basati su più classi XDM.

159

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Introduzione a Customer AI

Panoramica di alto livello su come gli esperti di marketing possono utilizzare IA per l’analisi dei clienti per generare previsioni sui clienti.

288

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Configurare Customer AI

Scopri come creare un’istanza di Customer AI per prevedere il comportamento dei clienti.

505

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Utilizzare punteggi e informazioni di Customer AI

Scopri come utilizzare i punteggi e le informazioni sulla propensione di di IA per l’analisi dei clienti per convertire e fidelizzare la clientela.

308

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Comprendere le destinazioni in Real-Time Customer Data Platform and Experience Platform

Scopri i tipi di destinazione che puoi utilizzare per estrarre i dati da Real-Time CDP, Experience Platform, and Tags per supportare un'ampia varietà di casi d'uso.

206

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Creare destinazioni e attivare dati in Adobe Real-time Customer Data Platform (RTCDP)

Scopri come creare destinazioni e attivare dati nel Real-time Customer Data Platform di Adobe

313

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https://video.tv.adobe.com/v/340716?learn=on

Configurazione delle destinazioni del marketing via e-mail o dell’archiviazione cloud basata su file

Ottieni suggerimenti durante la procedura dettagliata sulla configurazione di una destinazione basata su file nel Real-Time CDP di Adobe. Questo vale per le destinazioni di archiviazione cloud (ad esempio S3 o SFTP) e anche per le destinazioni del marketing via e-mail.

628

https://video.tv.adobe.com/vc/340716/ita.json

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https://video.tv.adobe.com/v/3411786?learn=on

Come configurare una destinazione social

Scopri come configurare una destinazione social in Adobe Experience Platform, inclusa l’autenticazione, l’assegnazione dei segmenti, la mappatura degli ID e così via.

388

https://video.tv.adobe.com/vc/3411786/ita.json

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https://video.tv.adobe.com/v/326486?learn=on

Integrare Google Customer Match con Adobe Real-time Customer Data Platform

Questo video mostra come le funzionalità di Adobe Real-time Customer Data Platform e Customer Match di Google aiutino i brand a interagire con i clienti sulle proprietà possedute e gestite da Google per scalare le loro campagne di outreach.

https://video.tv.adobe.com/vc/326486/ita.json

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https://video.tv.adobe.com/v/35476?learn=on

Panoramica sulla governance dei dati

Scopri come assumere il controllo completo sui dati dal momento in cui vengono raccolti presso le origini dati a quando vengono distribuiti su destinazioni al di fuori di Adobe Experience Platform.

489

https://video.tv.adobe.com/vc/35476/ita.json

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https://video.tv.adobe.com/v/33631?learn=on

Imponi criteri di utilizzo dati

Scopri come applicare i criteri di utilizzo dei dati quando attivi un pubblico in una destinazione. Scopri come aggiungere azioni di marketing alle destinazioni, come analizzare una violazione dei criteri durante l’attivazione e come utilizzare la derivazione dei dati per comprendere e correggere le violazioni dei criteri.

330

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https://video.tv.adobe.com/v/347009?learn=on

Monitorare l’acquisizione dei dati

Scopri come monitorare e tenere traccia dei dati acquisiti in Adobe Experience Platform utilizzando il dashboard di monitoraggio. Questa dashboard di monitoraggio fornisce una vista dall’alto verso il basso dell’elaborazione dei dati sorgente tramite data lake ai servizi Profilo e Identity Service a livello di origine, flusso di dati e livelli di utilizzo, con avvisi che consentono di agire in modo tempestivo.

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https://video.tv.adobe.com/v/3409723?learn=on

Monitoraggio del completamento dell’attivazione dei segmenti

Quando invii profili di segmenti ai partner di attivazione, è fondamentale visualizzare informazioni sul completamento di questo trasferimento di dati, in particolare y... (Le descrizioni devono essere comprese tra 60 e 160 caratteri)

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https://video.tv.adobe.com/v/345655?learn=on

Visualizzare i grafici delle identità

Scopri come utilizzare la funzione di visualizzazione del grafico delle identità per cercare, esplorare e filtrare i grafici delle identità per la convalida e il debug.

147

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