Introduzione alla gestione delle decisioni per gli addetti al marketing
Scopri le funzionalità di gestione delle decisioni di Adobe Journey Optimizer.
Demo delle funzionalità di gestione delle decisioni
Scopri come i brand possono utilizzare le funzionalità di gestione delle decisioni per definire e gestire le proprie offerte, sfruttare i dati sui clienti in tempo reale e fornire ai clienti le esperienze che si aspettano.
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Introduzione alle funzionalità di gestione delle decisioni
Panoramica delle funzionalità di gestione delle decisioni di Journey Optimizer.
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Creare i posizionamenti
Scopri come creare posizionamenti per la gestione delle decisioni. I posizionamenti sono uno dei componenti necessari più importanti per le offerte.
143
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Creare regole di decisione
Scopri come creare regole di decisione per la gestione delle decisioni. Le regole sono uno dei componenti necessari più importanti per le offerte personalizzate.
202
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Creare i tag
Scopri come creare i tag in Gestione delle decisioni. I tag sono componenti di base facoltativi delle offerte.
170
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Creare le offerte personalizzate
Scopri come creare offerte personalizzate per la gestione delle decisioni. Alle offerte personalizzate vengono associate delle regole di idoneità che consentono di mostrarle solo ai clienti rilevanti.
51
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Creare le offerte di fallback
Scopri come creare offerte di fallback per la gestione delle decisioni. Alle offerte di fallback vengono associate delle regole di idoneità che consentono di mostrarle solo ai clienti rilevanti.
258
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Creare le raccolte
Scopri come creare raccolte per la gestione delle decisioni. Alle raccolte vengono associate delle regole di idoneità che consentono di mostrarle solo ai clienti rilevanti.
219
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Creare decisioni
Scopri come creare decisioni per la gestione delle decisioni. Una decisione combina posizionamenti e raccolte in un’unica entità, in modo che sia possibile determinare l’offerta più rilevante da fornire al cliente.
491
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Scopri come aggiungere un componente della Gestione delle decisioni ai messaggi in Journey Optimizer.
151
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