Creare segmenti di pubblico

Scopri come creare e gestire i segmenti. Scopri alcuni casi d’uso utili e scopri persino alcuni suggerimenti e trucchi dai clienti.

https://video.tv.adobe.com/v/326723?learn=on

Pratica della definizione e della creazione di segmenti

Pratica della definizione e della creazione di segmenti

Ottieni una descrizione del processo di definizione dei segmenti, quindi suddividili in base alle caratteristiche o ai segnali necessari per crearli.

0

https://video.tv.adobe.com/vc/326723/ita.json

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https://video.tv.adobe.com/v/326731?learn=on

Nozioni di base sulla creazione di segmenti

Nozioni di base sulla creazione di segmenti

Scorri i campi nell’interfaccia utente per creare un segmento in Audience Manager.

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https://video.tv.adobe.com/vc/326731/ita.json

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https://video.tv.adobe.com/v/327063?learn=on

Creare segmenti da più origini dati

Creare segmenti da più origini dati

Durante la creazione di segmenti in Audience Manager, puoi aggiungere caratteristiche da varie origini dati. Questo video illustra come eseguire questa operazione e illustra altre impostazioni che è necessario considerare.

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https://video.tv.adobe.com/v/327397?learn=on

Scegli un’origine dati durante la creazione di un segmento

Scegli un’origine dati durante la creazione di un segmento

Scopri alcuni suggerimenti sulla scelta dell’origine dati corretta durante la creazione di un nuovo segmento in Audience Manager.

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https://video.tv.adobe.com/v/327907?learn=on

Migliora i segmenti con Trait Recommendations

Migliora i segmenti con Trait Recommendations

Con Trait Recommendations, quando si crea o si modifica un segmento, si ottengono consigli su caratteristiche aggiuntive da includere, simili alle caratteristiche incluse nella regola del segmento.

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https://video.tv.adobe.com/v/39139?learn=on

Miglioramenti delle caratteristiche consigliate nella segmentazione

Miglioramenti delle caratteristiche consigliate nella segmentazione

In questo video, scopri come utilizzare i consigli sulle caratteristiche aggiornati nei segmenti, che sono consigli di Audience Marketplace. Ottieni informazioni aggiuntive sui dati di terze parti che possono estendere la portata dei tuoi segmenti.

253

https://video.tv.adobe.com/vc/39139/ita.json

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https://video.tv.adobe.com/v/326800?learn=on

Utilizzare la vista Codice durante la creazione di segmenti

Utilizzare la vista Codice durante la creazione di segmenti

Scopri come utilizzare la vista Codice per definire i segmenti e creare combinazioni complesse di caratteristiche, tra cui l’utilizzo di frequenza e recency.

0

https://video.tv.adobe.com/vc/326800/ita.json

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https://video.tv.adobe.com/v/326873?learn=on

Scelta della regola di unione profili corretta

Scelta della regola di unione profili corretta

In questo video, scopri tre dei casi d’uso più comuni per le Profile Merge Rules e come queste possono esserti utili per le attività di marketing.

0

https://video.tv.adobe.com/vc/326873/ita.json

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https://video.tv.adobe.com/v/327068?learn=on

Utilizzare recency e frequenza nei segmenti

Utilizzare recency e frequenza nei segmenti

Utilizza recency e frequenza per fornire al segmento i parametri del numero di volte in cui un visitatore deve qualificarsi per una caratteristica entro un determinato periodo di tempo. Si tratta di un modello ideale per i casi di utilizzo di affinità dei contenuti e di quota limite, oltre che per altri casi.

264

https://video.tv.adobe.com/vc/327068/ita.json

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https://video.tv.adobe.com/v/41160?learn=on

Creare un segmento per eliminare gli annunci ai clienti

Creare un segmento per eliminare gli annunci ai clienti

Scopri le opzioni disponibili quando crei un segmento per escludere i clienti che si sono già convertiti allo stato di cliente. Durante la creazione di campagne di marketing, in particolare campagne di estensione della portata e di estensione del pubblico, puoi escludere i clienti correnti per commercializzarli in modo diverso.

414

https://video.tv.adobe.com/vc/41160/ita.json

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