Creare e gestire le caratteristiche
Scopri i pro e i contro della creazione e organizzazione delle caratteristiche dal Generatore di caratteristiche interno al prodotto, allo strumento per la gestione di massa. Scopri anche come utilizzare lo strumento di Data Explorer per scoprire i segnali importanti che entrano in Audience Manager e creare caratteristiche per loro.
Creare una tassonomia delle caratteristiche
Scopri come creare le strutture di cartelle che contengono le caratteristiche in Audience Manager.
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Pianificare la creazione delle caratteristiche dai dati di Analytics
Scopri suggerimenti e trucchi per aiutarti quando intendi utilizzare i dati di Adobe Analytics nelle caratteristiche in Audience Manager.
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Creare una caratteristica basata su regole
Scopri come utilizzare Trait Builder (Generatore di caratteristiche) nell’interfaccia utente di Audience Manager per creare un tratto basato sulle regole, che consente di acquisire attività in tempo reale nei profili Audienci Manager.
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Scegli un’origine dati durante la creazione delle caratteristiche
Uno dei campi importanti da compilare durante la creazione delle caratteristiche è il campo Source dati. Ottieni suggerimenti sulla scelta dell’origine dati giusta per le caratteristiche basate su regole e onboarded.
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Utilizzare la vista Codice per creare e modificare le caratteristiche
Scopri come utilizzare la vista Codice per creare nuove caratteristiche o modificare quelle esistenti. La vista Codice è un’alternativa al Generatore di espressioni quando si imposta l’espressione delle caratteristiche.
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Introduzione alla gestione in blocco (BAAAM)
Scopri lo strumento di gestione di massa di Audience Manager, comunemente denominato "BAAAM". Scopri come eseguire l’autenticazione in modo da poter utilizzare il foglio BAAAM per creare, modificare ed eliminare caratteristiche e segmenti tramite l’API REST.
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Creare e gestire le caratteristiche in blocco con BAAAM
Quando crei, modifichi o elimini delle caratteristiche, l’utilizzo dell’interfaccia utente per eseguire tale operazione singolarmente può risultare inefficiente e richiedere tempo. In questo video, scopri come utilizzare BAAAM, lo strumento di gestione in blocco di Audience Manager, per creare, modificare ed eliminare caratteristiche in blocco, utilizzando un semplice foglio di calcolo Microsoft come interfaccia con l’API REST.
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Utilizza la Data Explorer per creare caratteristiche e segmenti retroattivi
Scopri come creare caratteristiche retroattive, ad esempio caratteristiche che inseriscono dati nella caratteristica prima che sia stata creata. Questa è una grande innovazione nella creazione delle caratteristiche!
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Utilizza Data Explorer per convalidare la creazione di caratteristiche per i dati onboarded
Una delle funzioni più potenti di Audience Manager è la capacità di integrare dati offline e collegarli ai dati online. In questo video, scopri come utilizzare Data Explorer per verificare di aver creato tutte le caratteristiche necessarie per sfruttare questi dati onboarded.
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Questo video mostra come lavorare in Data Explorer per scoprire e utilizzare i dati di Adobe Analytics, inclusa la ricerca di segnali utilizzati e non utilizzati, la creazione di caratteristiche di Analytics e la comprensione dei dati.
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