Creazione e gestione dell’attivazione dei dati in Audience Manager
Scopri le nozioni di base per l’attivazione dei tipi di pubblico, ovvero l’invio di dati sul pubblico ai partner di destinazione al fine di personalizzare l’esperienza per gli utenti finali.
Creare una tassonomia delle caratteristiche
Scopri come creare le strutture di cartelle che contengono le caratteristiche in Audience Manager.
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Comprendere i tassi di corrispondenza
Scopri le percentuali di corrispondenza in Adobe Audience Manager, cosa sono e come vengono calcolate. Scopri anche le best practice e cosa può causare un tasso di corrispondenza basso.
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Interfaccia Tasso di corrispondenza
Scopri l’interfaccia di destinazione, mostrando e spiegando i numeri associati alle percentuali di corrispondenza e ai tipi di pubblico indirizzabili.
137
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Utilizzare le etichette di esportazione dei dati per controllare il flusso di dati
Scopri le etichette di esportazione dei dati in Audience Manager. Questi forniscono un meccanismo in Audience Manager per controllare il flusso di diversi tipi di dati/origini, in modo da soddisfare i requisiti di privacy. Scopri come e dove impostare i controlli e le etichette di esportazione dei dati per lavorare di pari passo a questo scopo.
204
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Utilizzo di Audience Lab per scegliere un DSP
Questo video illustra come creare un test di Audience Lab, in modo da poter sottoporre a test A/B l’DSP o altre destinazioni dell’AAM per vedere quale di queste destinazioni genera il miglior ritorno sulla spesa pubblicitaria.
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