Comprendere le visualizzazioni di Analytics per l’analisi del Percorso di clienti
Scopri le visualizzazioni disponibili in Adobe Analytics che supportano l’analisi dei punti di contatto digitali per i percorsi del cliente.
Creare una visualizzazione del fallout
Le visualizzazioni del fallout in Analysis Workspace vengono utilizzate vengono utilizzate per scoprire in che modo i clienti abbandonano o esauriscono i flussi chiave delle proprietà digitali. Scopri come aggiungere diversi tipi di punti di contatto e come creare e utilizzare i segmenti in questo componente.
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Creare una visualizzazione di flusso
Le visualizzazioni di flusso vengono utilizzate per esplorare esattamente i percorsi che i clienti hanno con il tuo marchio. Il flusso può essere applicato alle pagine, ai canali di marketing e a qualsiasi altra dimensione o combinazione di dimensioni che raccogli.
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Comprendere i dati: fallout e flusso
Scopri come i nostri strumenti di percorso e funnel funzionano insieme per comprendere meglio le informazioni provenienti dai percorsi di utenti.
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Panoramica delle tabelle coorte in Analysis Workspace
L’impostazione Rolling Calculation (Calcolo continuo) nelle tabelle coorte può essere utilizzata per analizzare le coorti in un periodo di tempo e capire come gli stessi utenti vengono mantenuti (o persi) nel tempo.
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Impostazioni della tabella coorte
Scopri come personalizzare la visualizzazione delle tabelle di fidelizzazione o abbandono utilizzando le impostazioni della tabella coorte.
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Analisi dell’abbandono con le tabelle coorte
Le tabelle a coorte offrono due tipi di analisi: mantenimento e abbandono. Mentre Mantenimento mostra quanti utenti vengono mantenuti nel tempo, l’opzione Abbandono mostra quanti utenti sono stati persi (1 - Mantenimento).
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Analisi per coorte con qualsiasi dimensione
L’opzione Dimension di coorti personalizzati consente di analizzare le coorti utilizzando dimensioni diverse dal tempo. Confronta le coorti per canale di marketing, regione della campagna, pagina del prodotto, ecc. per comprendere meglio in che modo la fidelizzazione (o abbandono) cambia in base all’elemento dimensionale.
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Analisi della latenza con tabelle coorte
Nelle tabelle coorte, l’impostazione Latency Table (Tabella di latenza) consente di analizzare il comportamento delle coorti prima e dopo l’evento di inclusione (non solo dopo, come nelle rappresentazioni di coorte standard). Questa impostazione è utile, ad esempio, per analizzare l’impatto di un nuovo prodotto o del lancio di una campagna.
105
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Calcolare la fidelizzazione su base continua nelle tabelle coorte
L’impostazione Rolling Calculation (Calcolo continuo) nelle tabelle coorte può essere utilizzata per analizzare le coorti in un periodo di tempo e capire come gli stessi utenti vengono mantenuti (o persi) nel tempo.
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