Introduzione all’utilizzo dei segmenti per filtrare i dati di Analytics
Scopri le nozioni di base sulla creazione di segmenti in Adobe Analytics. Osservando una montagna di dati, i segmenti possono aiutarti a concentrarsi sui dati specifici da analizzare, in modo da poter apportare modifiche al sito, all’app o alla strategia di marketing.
Panoramica di Segment Builder
Vai a fondo nei tuoi dati con la segmentazione in Adobe Analytics. Questo video ti guida attraverso il generatore di segmenti e fornisce una panoramica di base.
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Contenitori di segmenti in Adobe Analytics
Quando crei segmenti, i contenitori hit, visita e visitatore controllano la quantità di dati che il segmento deve contenere. In questo video, scopri come utilizzare i contenitori e ascolta alcuni esempi per ciascuno.
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Segmentazione sequenziale in Adobe Analytics
Questo video spiega come creare un segmento in Analysis Workspace da sequenze di comportamenti sul sito o nell’applicazione. In altre parole, può essere utile creare un segmento di visitatori che hanno fatto la cosa A e poi la cosa B, in modo da poter vedere in che modo quella sequenza di eventi ha influenzato tutti gli altri dati. Buon lavoro.
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Sequenze prima e dopo nella segmentazione sequenziale
Questo video illustra come segmentare in Adobe Analytics in modo da ottenere solo i dati dal prima o dopo di un percorso utente specifico.
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Segmentazione per conteggi di dimensioni distinti
Gli operatori di conteggio valori univoci nel generatore di segmenti consentono di segmentare in base al numero di elementi univoci all’interno di qualsiasi dimensione. Puoi filtrare le visite in cui sono state visualizzate più di 5 pagine, gli hit in cui sono stati acquistati più prodotti all’interno di un singolo ordine, ecc.
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Utilizzo dell’operatore "è uguale a" nella segmentazione
Sono stati aggiunti al generatore di segmenti “È uguale a” e “È diverso da”. Utilizzare questi operatori per filtrare un elenco di elementi specifici, anziché utilizzare più istruzioni OR o “Contiene uno di”. L’utilizzo di questi operatori invece di “contiene uno di” contribuirà a migliorare anche la velocità della query.
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Modelli di dimensione nella segmentazione
I modelli di dimensione sono disponibili tramite l’ingranaggio per qualsiasi dimensione nella segmentazione. Questi modelli sono particolarmente utili per la segmentazione sequenziale e consentono di segmentare i valori persistenti di una dimensione (predefinita), istanze o istanze non ripetute di una dimensione.
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Strategie di segmentazione del cliente e best practice in Adobe Analytics
Partecipa agli approfondimenti di analisi nel Giovedì su Analytics incentrato sulle nozioni di base di segmentazione del cliente, strategie e best practice. Carolyn Sebasky di Athenahealth illustra un caso studio relativo al modo in cui la sua organizzazione ha integrato i set di dati Demandbase e CMR in Adobe Analytics per l’analisi e poi in Adobe Target per la personalizzazione. Nota: le visualizzazioni sono state corrette in modo da non divulgare dati sensibili.
3070
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