Introduzione all’implementazione di Adobe Analytics
Scopri i punti di partenza per l’implementazione di Adobe Analytics, che inizia con i requisiti di analisi e include la comprensione delle suite di rapporti, dimensioni e metriche.
Chi includere nel team Analytics
È molto importante inserire nel team le persone giuste durante l’implementazione di Adobe Analytics e l’analisi dell’attività sul sito. Questo video ti fornirà un rapido resoconto dei diversi ruoli da includere nel team.
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Informazioni sul ciclo di Analytics
Segui questo video semplice ma importante per scoprire i passaggi necessari per eseguire l’analisi dei dati del tuo sito. Prenditi un po’ di tempo per capire bene questo processo: ti aiuterà a usare al meglio Analytics.
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Raccolta dei dati in Analytics
Come vengono trasmessi i dati dalla pagina ai rapporti in Adobe Analytics? Questo video mostra come.
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Accedere ad Adobe Analytics
Questo video illustra come accedere e amministrare Analytics e iniziare l’analisi.
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Passa alla nuova pagina di destinazione di Analysis Workspace
Scopri come sfruttare al meglio la nuova pagina di destinazione di Analytics e le sue funzioni.
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Come trovare assistenza in Adobe Analytics
Può capitare a tutti di aver bisogno di assistenza mentre si lavora in Adobe Analytics. Questo video mostra alcune delle ottime risorse che sono a portata di mano quando ci si imbatte in un intoppo e si ha bisogno di un po’ di aiuto.
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Creazione di un documento sui requisiti aziendali
Scopri come definire i dati comportamentali che desideri acquisire e analizzare in Adobe Analytics.
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Creare e mantenere un documento Solution Design Reference (SDR)
Il documento Solution Design Reference (SDR) è il blueprint per i requisiti aziendali, le assegnazioni delle variabili, le definizioni dei segmenti e la progettazione della raccolta dati per Analytics sulle proprietà digitali.
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Informazioni sulle metriche di base del visitatore
Scopri le visualizzazioni di pagina, le visite e i visitatori in Adobe Analytics. Ottieni informazioni approfondite sulle metriche visitatore di base, utili per comprendere il traffico del tuo sito web.
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Introduzione alle variabili di traffico (Prop)
Comprendi i tipi di variabili di traffico e come vengono utilizzati in Adobe Analytics.
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Introduzione alle variabili di conversione (eVars)
Scopri come le variabili di conversione, note anche come eVar, vengono utilizzate in Adobe Analytics e come si relazionano agli eventi di conversione e differiscono dalle variabili di traffico.
511
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Introduzione agli eventi di conversione
Scopri le nozioni di base degli eventi di conversione, o eventi di successo, in Adobe Analytics. Misurano le conversioni nelle proprietà digitali e vengono utilizzati come metriche nei rapporti.
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Comprensione e creazione di suite di rapporti
Questo video ti aiuterà a comprendere cosa sono le suite di rapporti e come crearle nell’interfaccia, in modo da poter tenere traccia e ottimizzare il traffico in arrivo sul tuo sito.
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Configurare le variabili in Report Suite Manager
Scopri come configurare variabili ed eventi in Report Suite Manager, assicurandoti che i nomi e i comportamenti giusti per i rapporti, le dimensioni e le metriche.
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