Prise en main d’Adobe Campaign V8 pour les utilisateurs professionnels

Découvrez les concepts d’Adobe Campaign V8 et comment créer votre première campagne marketing.

https://video.tv.adobe.com/v/3426330?learn=on

Présentation d'Adobe Campaign V8

Présentation d'Adobe Campaign V8

Découvrez comment Adobe Campaign s'intègre dans le portfolio d'expériences digitales Adobe et les principales fonctionnalités associées.

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Installation et configuration de la console cliente Adobe Campaign

Installation et configuration de la console cliente Adobe Campaign

Découvrez comment télécharger et installer la console cliente Adobe Campaign, créer et gérer vos connexions à plusieurs environnements et vérifier l'accès à la console cliente Adobe Campaign.

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Explorer l’interface utilisateur de la console cliente Adobe Campaign v8

Explorer l’interface utilisateur de la console cliente Adobe Campaign v8

Découvrez l’interface utilisateur d’Adobe Campaign v8 et comment naviguer parmi les principales fonctionnalités.

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Gestion des campagnes marketing

Gestion des campagnes marketing

Maîtrisez les concepts clés d'Adobe Campaign afin de planifier, d'exécuter et de mesurer efficacement les campagnes marketing cross-canal.

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https://video.tv.adobe.com/vc/326571/fre_fr.json

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Création d'un plan marketing, de programmes et de campagnes

Création d'un plan marketing, de programmes et de campagnes

Maîtrisez les concepts clés d’Adobe Campaign qui permettent de planifier, d’exécuter et de mesurer efficacement les campagnes marketing cross-canal.

397

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Créer et gérer des profils

Créer et gérer des profils

Découvrez comment accéder aux données de profil, créer des profils, ainsi que trier et filtrer vos créations pour des fonctionnalités plus simples. Vous apprendrez également à vous conformer au Règlement général sur la protection des données (RGPD) et à la Loi sur la protection des données des consommateurs (CCPA) de Californie.

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https://video.tv.adobe.com/vc/3426448/fre_fr.json

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https://video.tv.adobe.com/v/3417160?learn=on

Ciblage de profils dans un workflow

Ciblage de profils dans un workflow

Découvrez l'utilisation des workflows de campagne et la façon de créer un workflow et d’utiliser les conditions de filtrage pour cibler des profils dans un workflow.

592

https://video.tv.adobe.com/vc/3417160/fre_fr.json

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https://video.tv.adobe.com/v/3429338?learn=on

Affinage des cibles en combinant les résultats des requêtes

Affinage des cibles en combinant les résultats des requêtes

Découvrez comment affiner votre cible à l’aide d’activités d’intersection ou d’union pour combiner les résultats des requêtes dans un workflow.

479

https://video.tv.adobe.com/vc/3429338/fre_fr.json

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https://video.tv.adobe.com/v/3426345?learn=on

Affinage des cibles en excluant les résultats des requêtes

Affinage des cibles en excluant les résultats des requêtes

Découvrez comment affiner votre cible en appliquant une exclusion standard à un workflow. Découvrez comment créer des filtres prédéfinis et résoudre les problèmes liés à votre workflow.

661

https://video.tv.adobe.com/vc/3426345/fre_fr.json

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https://video.tv.adobe.com/v/3432522?learn=on

Génération d'un rapport d'analyse descriptive

Génération d'un rapport d'analyse descriptive

Découvrez comment générer un rapport d'analyse descriptive à partir d'un workflow dans Adobe Campaign V8.

339

https://video.tv.adobe.com/vc/3432522/fre_fr.json

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https://video.tv.adobe.com/v/3414031?learn=on

Création et conception de diffusions email

Création et conception de diffusions email

Découvrez le processus de création d’une diffusion email et apprenez à concevoir et à personnaliser du contenu d’email.

165

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Envoi et validation de BAT

Envoi et validation de BAT

Découvrez comment envoyer et valider un BAT pour une diffusion e-mail.

245

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Conception d'e-mails pour la délivrabilité

Conception d'e-mails pour la délivrabilité

Découvrez comment appliquer les bonnes pratiques en matière de délivrabilité à vos diffusions e-mail.

477

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