Prise en main de Adobe Campaign Standard pour les utilisateurs professionnels
Si vous commencez tout juste à vous familiariser à Adobe Campaign Standard ou si vous voulez vérifier que vous connaissez les bases de l’obtention de valeur, rendez-vous ici.
Présentation d’Adobe Campaign Standard
Cette vidéo propose une présentation approfondie d’Adobe Campaign Standard.
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Explorer la hiérarchie et les activités marketing
Découvrez la hiérarchie des programmes et des campagnes, comment créer un programme marketing et comment créer une campagne marketing dans un programme.
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Prise en main de l’interface utilisateur
Cette vidéo donne un aperçu de l’interface utilisateur d’Adobe Campaign Standard ainsi que des fonctionnalités clés et des fonctionnalités de base.
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Créer un workflow
Découvrez comment créer et modifier un workflow.
177
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Création de profils et d'audiences - Présentation
Découvrez comment accéder aux profils existants et comment créer des profils et des audiences.
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Importer des profils avec un workflow
Découvrez comment importer des données de profil à l’aide d’un workflow.
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Créer un profil de test
Découvrez comment cibler des destinataires qui ne correspondent pas aux critères de ciblage définis pour détecter une utilisation frauduleuse de votre base de données de destinataires ou pour vous assurer que les emails arrivent dans les boîtes de réception.
194
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Créer une diffusion par e-mail
Découvrez comment créer une diffusion par e-mail à partir de la page d’accueil.
188
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Envoyer un test, préparer et envoyer un email
Découvrez comment envoyer un email de test, préparer, puis envoyer la diffusion email.
89
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Vérifier une diffusion Email et des rapports
Découvrez comment passer en revue une diffusion email personnalisée et explorer les différents rapports disponibles dans Adobe Campaign Standard.
240
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Test A/B
Découvrez comment configurer et envoyer un test A/B pour tester l’objet d’un email.
296
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Substitution de profil - Tester des e-mails à l’aide des profils ciblés
Découvrez comment tester vos e-mails à l’aide de la fonctionnalité de substitution de profil.
357
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Création d’une diffusion SMS
Découvrez comment créer une diffusion SMS.
258
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Création d’une notification push
Découvrez comment créer une notification push.
505
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Cibler les utilisateurs en fonction de leur profil Campaign
Découvrez comment cibler les utilisateurs connus d’applications mobiles avec des messages personnalisés avec des attributs de profil CRM.
268
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Diffuser un message In-App
Découvrez comment configurer et utiliser le modèle de diffusion pour cibler tous les utilisateurs de votre application mobile.
248
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Créer et envoyer des emails via un workflow
Découvrez comment créer et envoyer des emails via un workflow.
293
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Création d’un courrier
Découvrez comment créer un courrier.
588
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Gérer les services et les abonnements
Découvrez comment créer un service et gérer les abonnements.
136
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Créer une diffusion In-App dans un workflow
Découvrez comment utiliser l'activité Diffusion In-App pour automatiser l'envoi d'un message In-App à une audience cible calculée dans un workflow.
370
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Exploration des rapports
Découvrez les différents rapports prêts à l’emploi disponibles pour une diffusion email.
362
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Créer un rapport dynamique
Découvrez comment créer un rapport.
399
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Créer un rapport sur votre diffusion In-App
Découvrez comment présenter à l’utilisateur des messages In-App pertinents du point de vue contextuel en réponse au comportement en temps réel d’un client dans l’application mobile.
295
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