Intégration du Campaign Standard à Analytics pour optimiser votre marketing par e-mail

Découvrez comment intégrer Campaign Standard à Adobe Analytics pour optimiser vos stratégies de marketing par e-mail à l’aide de données en temps réel. Tout d’abord, voir comment créer un rapport de Campaign Standard dans Adobe Analytics. Ensuite, découvrez comment utiliser les Triggers Experience Cloud et les balises Experience Platform pour configurer les messages marketing et transactionnels en fonction de l’activité du client.

https://video.tv.adobe.com/v/3411695?learn=on

Suivre les performances de vos diffusions Campaign Standard dans Adobe Analytics

Découvrez comment configurer l'intégration de Campaign Standard et d'Analytics. Découvrez comment créer un rapport dans Analytics à l'aide des données reçues de Campaign Standard et quels sont les KPI disponibles.

313

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https://video.tv.adobe.com/v/3412338?learn=on

Configurer la collecte de données Adobe Experience Platform pour les triggers

Découvrez comment collecter des données Adobe Experience Platform et ajouter les propriétés requises à votre site web afin de tester votre configuration.

731

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https://video.tv.adobe.com/v/3411701?learn=on

Création d'un déclencheur dans Experience Cloud

Découvrez comment configurer des déclencheurs dans Experience Cloud.

211

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https://video.tv.adobe.com/v/3411713?learn=on

Création d'un déclencheur dans Campaign Standard

Découvrez comment créer un événement déclencheur dans Campaign Standard.

233

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https://video.tv.adobe.com/v/3411707?learn=on

Configuration de messages transactionnels à l'aide de données d'événement temps réel

Découvrez comment configurer des messages transactionnels à l'aide de données d'événement temps réel provenant des déclencheurs.

375

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