Introducción a Real-time CDP, edición B2B para especialistas en marketing
Descubra cómo unificar perfiles de cuentas y personas para disfrutar de una vista completa de cada cliente con la edición B2B de Real-time Customer Data Platform.
Información general sobre Real-time Customer Data Platform, edición B2B
Aprenda a que los especialistas en marketing de empresa a empresa (B2B) puedan unificar a las personas y los perfiles de cuenta en todos los sistemas y comprender plenamente a sus clientes.
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Creación de esquemas para B2B
Aprenda a crear esquemas para los datos empresariales con Real-time Customer Data Platform, B2B Edition.
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Ingesta de datos desde el Marketo Engage
Obtenga información sobre cómo introducir datos de Marketo Engage mediante el conector de origen mediante los flujos de trabajo de plantilla y estándar.
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Ver perfiles de cuenta
Obtenga información sobre cómo ver perfiles de cuenta en Real-Time CDP B2B Edition.
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Crear y activar audiencias de cuenta para B2B y B2P
Obtenga información acerca de las funcionalidades de Account-Based Marketing en las B2B ediciones y B2P ediciones de Real-Time Customer Data Platform, incluidas la creación y activación de audiencias de cuenta.
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Configuración del destino de Marketo
Obtenga información sobre cómo configurar el destino de Marketo en Adobe Experience Platform para poder activar los segmentos de Platform en la instancia de Marketo Engage.
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Organización de campañas con Marketo Engage y Real-time Customer Data Platform, edición B2B
Aprenda a organizar campañas con Marketo Engage y Real-time Customer Data Platform (CDP), edición B2B.
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