Introducción a CDP en tiempo real para especialistas en marketing

Aprenda todo lo que necesita para empezar a utilizar Real-time Customer Data Platform (CDP en tiempo real) como profesional del negocio. Además de obtener información general útil acerca de los datos que se llevan a Experience Platform, aprenderá a crear segmentos de audiencia y a enviarlos a sus socios de destino.

https://video.tv.adobe.com/v/32684?learn=on

Explicación de Adobe Real-time Customer Data Platform

Explicación de Adobe Real-time Customer Data Platform

Descubra cómo Adobe Real-time Customer Data Platform (CDP) reúne datos conocidos y desconocidos de los clientes para crear y activar perfiles de clientes fiables.

207

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https://video.tv.adobe.com/v/38111?learn=on

Demostración de Real-time Customer Data Platform (RTCDP) de Adobe

Demostración de Real-time Customer Data Platform (RTCDP) de Adobe

Vea una demostración de cómo se utiliza Real-Time CDP para recopilar datos de múltiples fuentes, fusionar esos datos en un único perfil del cliente en tiempo real y activar esos datos para crear experiencias de cliente personalizadas.

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https://video.tv.adobe.com/v/36846?learn=on

Interfaz de usuario y flujo de trabajo de Real-time Customer Data Platform

Interfaz de usuario y flujo de trabajo de Real-time Customer Data Platform

Aprenda a navegar por la interfaz de usuario de Real-Time Customer Data Platform (CDP) para ver cómo se fusionan las funciones para proporcionar una activación en tiempo real a lo largo del recorrido del cliente digital.

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https://video.tv.adobe.com/v/38506?learn=on

Información general sobre los esquemas y el modelo de datos de experiencia (XDM)

Información general sobre los esquemas y el modelo de datos de experiencia (XDM)

Obtenga información sobre Experience Data Model (XDM), el modelo de datos estándar para describir la experiencia del cliente.

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https://video.tv.adobe.com/v/3430223?learn=on

Crear esquemas

Crear esquemas

Este vídeo muestra cómo crear un esquema en Adobe Experience Platform utilizando la clase XDM Individual Profile y varios grupos de campos.

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Crear conjuntos de datos e introducir datos en Adobe Experience Platform

Crear conjuntos de datos e introducir datos en Adobe Experience Platform

Este vídeo muestra cómo crear conjuntos de datos e introducir datos en la interfaz de Adobe Experience Platform.

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Ingesta de datos mediante el conector de datos de Adobe Audience Manager

Ingesta de datos mediante el conector de datos de Adobe Audience Manager

Aprenda a utilizar el conector de datos del Audience Manager AAM para incorporar características y segmentos de los segmentos a la plataforma y combinarlos con otros datos enriquecidos.

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Explicación del perfil del cliente en tiempo real

Explicación del perfil del cliente en tiempo real

Este vídeo explica cómo Adobe Experience Platform organiza y actualiza los Perfiles de clientes en tiempo real, y cómo puede acceder a ellos y utilizarlos.

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Resumen del generador de reglas para audiencias

Resumen del generador de reglas para audiencias

Obtenga una introducción al generador de reglas de Audiencia en Experience Platform, incluidos los componentes básicos de las audiencias, la interfaz de usuario y algunas sugerencias para empezar a crear reglas de audiencia.

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Creación de públicos

Creación de públicos

Obtenga información sobre cómo crear audiencias en Adobe Experience Platform.

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Crear audiencias basadas en contenido

Crear audiencias basadas en contenido

Conozca los conceptos básicos sobre la creación de una audiencia de afinidad de contenido en el generador de reglas de audiencia en Experience Platform.

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https://video.tv.adobe.com/v/3413188?learn=on

Crear audiencias de conversión

Crear audiencias de conversión

En este vídeo, aprenderá a utilizar el generador de reglas de audiencia en Experience Platform para crear una audiencia que haya realizado un evento de conversión, ya sea en un sitio web o en otros sistemas de datos.

390

https://video.tv.adobe.com/vc/3413188/spa.json

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Crear audiencias a partir de audiencias existentes

Crear audiencias a partir de audiencias existentes

El generador de reglas de audiencia en Experience Platform le permite utilizar audiencias existentes como parte de una nueva definición de regla de audiencias. Vea este vídeo para ver sugerencias sobre cómo hacerlo.

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https://video.tv.adobe.com/v/3413211?learn=on

Crear audiencias secuenciales

Crear audiencias secuenciales

En este vídeo, aprenderá a añadir eventos de experiencia a una cronología de la audiencia para crear una audiencia que haya realizado acciones en un orden determinado en una cantidad de tiempo determinada.

479

https://video.tv.adobe.com/vc/3413211/spa.json

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https://video.tv.adobe.com/v/34378?learn=on

Crear público dinámico

Crear público dinámico

Las audiencias dinámicas son una función de segmentación avanzada de Adobe Experience Platform que resuelve los problemas de escalabilidad a los que se enfrentan tradicionalmente los especialistas en marketing al crear audiencias para campañas de marketing.

250

https://video.tv.adobe.com/vc/34378/spa.json

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https://video.tv.adobe.com/v/345106?learn=on

Creación de audiencias de varias entidades

Creación de audiencias de varias entidades

Este vídeo muestra cómo crear audiencias de varias entidades en el generador de reglas de audiencia de Adobe Experience Platform. La segmentación de varias entidades, o segmentación entre clases, permite crear audiencias que combinen datos basados en varias clases XDM.

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Introducción a Customer AI

Introducción a Customer AI

Una descripción general de alto nivel de cómo los especialistas en marketing pueden utilizar la inteligencia artificial aplicada al cliente para generar predicciones sobre los clientes.

291

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Configuración de Customer AI

Configuración de Customer AI

Aprenda a crear una instancia de AI del cliente para predecir su comportamiento.

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Uso de puntuaciones e información de Customer AI

Uso de puntuaciones e información de Customer AI

Obtenga información sobre cómo utilizar las puntuaciones y perspectivas de tendencia de los AI del cliente para convertir y retener clientes.

308

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Comprender los destinos en Real-Time Customer Data Platform y Experience Platform

Comprender los destinos en Real-Time Customer Data Platform y Experience Platform

Obtenga información acerca de los tipos de destino que puede usar para obtener datos de Real-Time CDP, Experience Platform, and Tags y admitir una amplia variedad de casos de uso.

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Crear destinos y activar datos en Real-time Customer Data Platform de Adobe (RTCDP)

Crear destinos y activar datos en Real-time Customer Data Platform de Adobe (RTCDP)

Obtenga información sobre cómo crear destinos y activar datos en Real-time Customer Data Platform de Adobe

313

https://video.tv.adobe.com/vc/32688/spa.json

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https://video.tv.adobe.com/v/340712?learn=on

Configuración del almacenamiento en la nube basado en archivos o destinos de marketing por correo electrónico

Configuración del almacenamiento en la nube basado en archivos o destinos de marketing por correo electrónico

Obtenga sugerencias durante un tutorial sobre la configuración de un destino basado en archivos en Real-Time CDP de Adobe. Esto se aplica a los destinos de almacenamiento en la nube (por ejemplo, S3 o SFTP) y también a los destinos de marketing por correo electrónico.

628

https://video.tv.adobe.com/vc/340712/spa.json

{ "description": "Obtenga sugerencias durante un tutorial sobre la configuración de un destino basado en archivos en Real-Time CDP de Adobe. Esto se aplica a los destinos de almacenamiento en la nube (por ejemplo, S3 o SFTP) y también a los destinos de marketing por correo electrónico.", "duration": "PT0H10M28S", "embedUrl": "https://video.tv.adobe.com/v/340712/", "name": "Configuración del almacenamiento en la nube basado en archivos o destinos de marketing por correo electrónico", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782716-100x56.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782716-150x84.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782717-200x113.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782717-220x124.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782717-236x133.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782718-290x186.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782718-420x236.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782719-640x360.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782720-666x374.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782720-720x405.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782720-960x540.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/1ed9e39c-398a-4e04-bcb9-0edaa9bb7250/8474cba12bb24c64b04fbbdbdde79635_1645782721-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2022-02-25T09:43:14Z", "hasPart": [], "educationLevel": [ "Intermediate" ], "learningResourceType": "Configuración del almacenamiento en la nube basado en archivos o destinos de marketing por correo electrónico" }

https://video.tv.adobe.com/v/3411784?learn=on

Configuración de un destino social

Configuración de un destino social

Obtenga información sobre cómo configurar un destino social en Adobe Experience Platform, incluida la autenticación, la asignación de segmentos, la asignación de ID, etc.

388

https://video.tv.adobe.com/vc/3411784/spa.json

{ "description": "Obtenga información sobre cómo configurar un destino social en Adobe Experience Platform, incluida la autenticación, la asignación de segmentos, la asignación de ID, etc.", "duration": "PT0H6M28S", "embedUrl": "https://video.tv.adobe.com/v/3411784/", "name": "Configuración de un destino social", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303326-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303326-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303326-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303326-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303326-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303327-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303327-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303327-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303327-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303327-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303328-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/96dcac71-428c-4e9c-a9c6-3f1ab27a807a/83dc65d2c8ca4edf8e46d15daad0af41_1669303328-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2022-11-24T15:19:05Z", "hasPart": [], "educationLevel": [ "Intermediate" ], "learningResourceType": "Configuración de un destino social" }

https://video.tv.adobe.com/v/326490?learn=on

Integración de Customer Match de Google con Real-time Customer Data Platform de Adobe

Integración de Customer Match de Google con Real-time Customer Data Platform de Adobe

Este vídeo muestra cómo las funciones de Real-time Customer Data Platform de Adobe y Customer Match de Google ayudan a las marcas a interactuar con los clientes en las propiedades de Google y en las que opera para escalar sus campañas de divulgación.

0

https://video.tv.adobe.com/vc/326490/spa.json

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https://video.tv.adobe.com/v/32682?learn=on

Información general sobre gobierno de datos

Información general sobre gobierno de datos

Aprenda a tomar el control completo de los datos desde el punto en el que se recopilan en las fuentes de datos hasta el momento en el que se asocian a destinos fuera de Adobe Experience Platform.

500

https://video.tv.adobe.com/vc/32682/spa.json

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https://video.tv.adobe.com/v/33631?learn=on

Aplicar políticas de uso de datos

Aplicar políticas de uso de datos

Obtenga información sobre cómo aplicar políticas de uso de datos al activar una audiencia en un destino. Obtenga información sobre cómo añadir acciones de marketing a destinos, cómo analizar una infracción de directiva durante la activación y cómo utilizar el linaje de datos para comprender y remediar infracciones de directiva.

330

https://video.tv.adobe.com/vc/33631/spa.json

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https://video.tv.adobe.com/v/347007?learn=on

Monitorización de la ingesta de datos

Monitorización de la ingesta de datos

Aprenda a monitorizar y rastrear los datos que se incorporan en Adobe Experience Platform mediante el panel de monitorización. Este panel de monitorización proporciona una vista descendente del procesamiento de los datos de origen a través del lago de datos hasta los servicios de perfil e identidad en los niveles de origen, flujo de datos y ejecución de flujo de datos, con avisos procesables de manera oportuna.

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https://video.tv.adobe.com/v/3409721?learn=on

Monitorización del éxito de la activación de segmentos

Monitorización del éxito de la activación de segmentos

Al enviar perfiles de segmento a sus socios de activación, es imperativo ver información sobre el éxito de esta transferencia de datos, especialmente por... (las descripciones deben tener entre 60 y 160 caracteres).

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https://video.tv.adobe.com/vc/3409721/spa.json

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https://video.tv.adobe.com/v/345653?learn=on

Ver gráficos de identidad

Ver gráficos de identidad

Aprenda a utilizar el visualizador de gráficos de identidad para buscar, explorar y filtrar gráficos de identidad para la validación y la depuración.

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