Introducción a Administración de decisiones para especialistas en marketing

Obtenga información acerca de las funcionalidades de administración de decisiones de Adobe Journey Optimizer.

https://video.tv.adobe.com/v/340359?learn=on

Demostración de las capacidades de administración de decisiones

Conozca de qué manera las marcas pueden utilizar las capacidades de administración de decisiones para definir y administrar sus ofertas, aplicar los datos de clientes en tiempo real y ofrecer las experiencias correctas que esperan sus clientes.

303

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https://video.tv.adobe.com/v/340419?learn=on

Introducción a las capacidades de administración de decisiones

Obtenga información general sobre las funcionalidades de administración de decisiones de Journey Optimizer.

392

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https://video.tv.adobe.com/v/341380?learn=on

Creación de ubicaciones

Obtenga información sobre cómo crear ubicaciones para la administración de decisiones. Las ubicaciones son uno de los componentes de bloque de creación requeridos para las ofertas.

143

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https://video.tv.adobe.com/v/341365?learn=on

Crear reglas de decisión

Aprenda a crear reglas de decisión para la administración de decisiones. Las reglas son uno de los componentes de bloque de creación requeridos para las ofertas personalizadas.

202

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https://video.tv.adobe.com/v/341364?learn=on

Creación de etiquetas

Obtenga información sobre cómo crear etiquetas en Gestión de decisiones. Las etiquetas son componentes opcionales de bloque de creación de ofertas.

170

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https://video.tv.adobe.com/v/341343?learn=on

Crear ofertas personalizadas

Aprenda a crear ofertas personalizadas para la administración de decisiones. Las ofertas personalizadas tienen reglas de idoneidad asociadas para ayudarle a mostrarlas solo a los clientes relevantes.

370

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Crear ofertas de reserva

Aprenda a crear ofertas de reserva para la administración de decisiones. Las ofertas de reserva tienen reglas de aceptación asociadas para ayudarle a mostrarlas solo a los clientes relevantes.

258

https://video.tv.adobe.com/vc/341344/spa.json

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Crear colecciones

Aprenda a crear colecciones para la administración de decisiones. Las colecciones tienen reglas de idoneidad asociadas para ayudarle a mostrarlas solo a los clientes relevantes.

219

https://video.tv.adobe.com/vc/346686/spa.json

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Crear decisiones

Aprenda a crear decisiones para la gestión de decisiones. Una decisión combina las ubicaciones y las colecciones en una sola entidad, para que se pueda tomar la decisión de proporcionar la oferta más relevante al cliente.

491

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Añadir ofertas como personalización a un mensaje

Aprenda a añadir un componente de Gestión de decisiones a los mensajes en Journey Optimizer.

151

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