Creación de filtros y visualizaciones multicanal en Customer Journey Analytics
Descubra cómo los filtros pueden ayudarle a identificar subconjuntos de usuarios en función de atributos y eventos. A continuación, aplique estos filtros a las visualizaciones multicanal que incluyen datos combinados de varios canales, como en línea, centro de llamadas y en tienda.
Información general de Filtros
Obtenga información acerca de los componentes clave del Generador de filtros en Customer Journey Analytics.
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Crear de un filtro rápido
Cree filtros rápidos directamente en sus proyectos de Customer Journey Analytics y evite la complejidad del generador de filtros completo. Esta función le ofrece una forma cómoda de filtrar los datos de componentes en función de criterios sencillos y ver los resultados inmediatamente.
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Creación de filtros multicanal en Customer Journey Analytics
En este vídeo analizamos cómo crear filtros en Customer Journey Analytics de Adobe que utilicen más de una fuente de datos y más de un canal. También verá cómo se pueden combinar estos filtros en las visualizaciones.
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Uso de filtros como dimensiones en Analysis Workspace
Obtenga información sobre cómo comparar y visualizar filtros cuando se utilizan como dimensiones en proyectos de Analysis Workspace.
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Creación de visualizaciones multicanal en Customer Journey Analytics
Descubra cómo Customer Journey Analytics permite crear visualizaciones que incluyen datos de varios conjuntos de datos en diferentes canales, incluida la combinación de datos por visitante.
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Atribución en canales múltiples en Customer Journey Analytics
En este vídeo, se muestra cómo puede utilizar las visualizaciones para mostrar la atribución (dar crédito) a través de los canales en Customer Journey Analytics de Adobe.
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