Introducción a Adobe Campaign Standard para usuarios empresariales
Si es nuevo en Adobe Campaign Standard o quiere asegurarse de que conoce los conceptos básicos para obtener valor, comience aquí.
Introducción a Adobe Campaign Standard
Este vídeo le ofrece una introducción de alto nivel a Adobe Campaign Standard.
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Exploración de la jerarquía y las actividades de marketing
Descubra la jerarquía de programas y campañas, y cómo crear un programa y una campaña de marketing dentro de un programa.
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Introducción a la interfaz de usuario
Este vídeo le ofrece información general sobre la interfaz de usuario de Adobe Campaign Standard, así como sobre las funcionalidades principales y clave.
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Creación de un flujo de trabajo
Obtenga información sobre cómo crear y editar un flujo de trabajo.
177
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Creación de perfiles y audiencias: información general
Obtenga información sobre cómo navegar a perfiles existentes, y cómo crear perfiles y audiencias.
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Importación de perfiles con un flujo de trabajo
Obtenga información sobre cómo importar datos de perfil mediante un flujo de trabajo.
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Creación de un perfil de prueba
Obtenga información sobre cómo dirigirse a destinatarios que no coinciden con los criterios de objetivo definidos para detectar cualquier uso fraudulento de la base de datos de destinatarios o para asegurarse de que los correos electrónicos llegan a las bandejas de entrada.
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Crear un envío de correo electrónico
Aprenda a crear una entrega de correo electrónico desde la página principal.
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Envío de una prueba y preparación y envío de un correo electrónico
"Obtenga información sobre cómo enviar un correo electrónico de prueba, prepararse y, a continuación, enviar el envío de correo electrónico. ”
0
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Revisión de un envío de correo electrónico e informes
Obtenga información sobre cómo revisar un envío de correo electrónico personalizado y explorar diferentes informes disponibles en Adobe Campaign Standard.
240
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Prueba A/B
Obtenga información sobre cómo configurar y enviar una prueba A/B para probar la línea de asunto de un correo electrónico.
296
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Sustitución de perfiles: prueba de mensajes de correo electrónico con perfiles de destino
Aprenda a probar los mensajes de correo electrónico mediante la función de sustitución de perfiles.
357
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Creación de una entrega SMS
Obtenga información sobre cómo crear una entrega SMS.
0
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Crear una notificación push
Obtenga información sobre cómo crear una notificación push.
505
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Usuarios destinatarios según su perfil de Campaign
Obtenga información sobre cómo dirigirse a usuarios de aplicaciones móviles conocidos con mensajes personalizados con atributos de perfil CRM.
268
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Publicación de un mensaje en la aplicación
Aprenda a configurar y utilizar la plantilla de difusión para dirigirse a todos los usuarios de su aplicación móvil.
248
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Creación y envíos de correos electrónicos mediante un flujo de trabajo
Obtenga información sobre cómo crear y enviar correos electrónicos mediante un flujo de trabajo.
293
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Crear un correo directo
Obtenga información sobre cómo crear un correo postal.
0
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Administración de servicios y suscripciones
Obtenga información sobre cómo crear un servicio y administrar suscripciones.
0
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Creación de un envío en la aplicación dentro de un flujo de trabajo
Aprenda a utilizar la actividad Entrega en la aplicación para automatizar el envío de un mensaje en la aplicación a una audiencia de destinatario calculada en un flujo de trabajo.
370
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Exploración de informes
Descubra los distintos informes predeterminados disponibles para un envío de correo electrónico.
362
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Creación de un informe dinámico
Aprenda a crear un informe.
0
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Creación de informes sobre su envío en la aplicación
Aprenda a presentar al usuario mensajes en la aplicación relevantes para el contexto en respuesta al comportamiento en tiempo real de un cliente dentro de la aplicación móvil.
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