Introducción a Adobe Campaign Classic para usuarios empresariales
Comprenda los conceptos de Adobe Campaign Classic y aprenda a crear su primera campaña de marketing.
Introducción a Adobe Campaign Classic
Conozca cómo Adobe Campaign Classic se integra en el catálogo de productos de Adobe Digital Experience, y obtenga una visión general de sus funciones y capacidades principales.
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Instalación y configuración de un cliente de Adobe Campaign
Aprenda a descargar e instalar la consola del cliente de Adobe Campaign, crear y administrar las conexiones a varios entornos, y comprobar el acceso a la consola del cliente de Adobe Campaign.
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Exploración de la interfaz de usuario de Adobe Campaign Classic
Conozca la interfaz de usuario principal de Adobe Campaign Classic y aprenda a desplazarse por las funcionalidades principales.
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Administración de campañas de marketing
Comprender los conceptos clave de Adobe Campaign para planificar, ejecutar y medir de manera eficaz las campañas de marketing multicanal.
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Creación de un plan de marketing, programas y campañas de marketing
Conozca los conceptos clave de Adobe Campaign para planificar, ejecutar y medir de manera eficaz las campañas de marketing multicanal.
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Creación y administración de perfiles
Aprenda a acceder a los datos de perfil, ordenar y filtrar perfiles y crear y administrar perfiles manualmente. Comprenda el cumplimiento del Reglamento general de protección de datos (RGPD) y la Ley de privacidad del consumidor de California (CCPA).
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Cómo segmentar destinatarios en un flujo de trabajo
Comprenda el uso de flujos de trabajo de campañas, y aprenda a crear un flujo de trabajo y segmentar destinatarios en un flujo de trabajo mediante condiciones de filtrado.
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Refinamiento de destinatarios combinando resultados de consultas
Obtenga información sobre cómo refinar los destinatarios utilizando actividades de intersección o unión para combinar resultados de consulta en un flujo de trabajo.
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Refinamiento de destinatarios excluyendo resultados de consultas
Aprenda a refinar el ojetivo aplicando una exclusión estándar a un flujo de trabajo. También aprenderá a crear filtros predefinidos y a crear problemas en el flujo de trabajo.
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Uso de la actividad de lista de actualización para crear una lista con un flujo de trabajo
Aprenda a refinar el ojetivo aplicando una exclusión estándar a un flujo de trabajo. También aprenderá a crear filtros predefinidos y a crear problemas en el flujo de trabajo.
0
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Generación de un informe de análisis descriptivo
Obtenga información sobre cómo generar un informe de análisis descriptivo a partir de un flujo de trabajo en Adobe Campaign Classic.
0
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Creación y diseño de envíos de correos electrónicos
Comprenda el proceso de creación de un envío de correo electrónico, y aprenda a diseñar y personalizar el contenido del correo electrónico.
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Envío y validación de una prueba
Aprenda a enviar y validar una prueba.
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¿Cómo puedo garantizar el envío al diseñar correos electrónicos?
Aprenda a aplicar las prácticas recomendadas de envío.
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