Comprender las visualizaciones de Analytics para el análisis de Recorrido del cliente
Comprenda las visualizaciones disponibles en Adobe Analytics que admiten el análisis de puntos de contacto digitales para los recorridos de sus clientes.
Crear una visualización de visitas en orden previsto
Las visualizaciones de visitas en el orden previsto de Analysis Workspace se utilizan para explorar en qué punto los clientes abandonan los flujos clave en sus propiedades digitales. Aprenda a añadir varios tipos de puntos de contacto y a crear y utilizar segmentos en este componente.
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Crear una visualización de flujo
Las visualizaciones de flujo se utilizan para explorar los recorridos exactos que los clientes hacen con su marca. El flujo se puede aplicar a páginas, canales de marketing y a cualquier otra dimensión o combinación de dimensiones que recopile.
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Comprenda sus datos: visitas en orden previsto y flujo
Descubra cómo nuestras herramientas de rutas y canalización funcionan en conjunto para comprender mejor los datos de los recorridos de los usuarios.
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Información general sobre las tablas de cohorte en Analysis Workspace
La configuración Cálculo móvil de las tablas de cohortes se puede utilizar para analizar cohortes entre períodos, para comprender cómo se retienen (o se producen) los mismos usuarios a lo largo del tiempo.
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Configuración de tabla de cohorte
Aprenda a personalizar la vista de las tablas de retención o pérdida mediante la configuración de la tabla de cohorte.
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Análisis de cancelación con tablas de cohortes
Las tablas de cohorte ofrecen dos tipos de análisis: Retención y Pérdida. Mientras Retención muestra cuántos usuarios se retienen con el tiempo, la opción Pérdida mostrará cuántos usuarios se perdieron (1 - Retención).
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Análisis de cohorte con cualquier dimensión
La opción de dimensión de cohorte personalizada permite analizar cohortes mediante dimensiones que no sean temporales. Compare cohortes por canal de marketing, región de campaña, página de producto, etc. para comprender mejor cómo cambia la retención (o la pérdida) según el elemento de dimensión.
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Análisis de latencia con tablas de cohorte
La configuración de tablas de latencia de las tablas de cohorte permite analizar el comportamiento de las cohortes antes y después del evento de inclusión (no solo después, como ilustra la cohorte estándar). Esta configuración es útil para analizar el impacto del lanzamiento de un nuevo producto o campaña, por ejemplo.
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Cálculo de la retención móvil en tablas de cohortes
La configuración Cálculo móvil de las tablas de cohortes se puede utilizar para analizar cohortes entre períodos, para comprender cómo se retienen (o se producen) los mismos usuarios a lo largo del tiempo.
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