Conceptos básicos de Analytics para líderes

Obtenga información sobre lo que Adobe Analytics puede hacer por su organización si es líder en la creación o herencia de un programa de Adobe Analytics. Vea los testimonios de los clientes y los expertos del sector que describen cómo aprovechan Adobe Analytics en sus organizaciones.

https://video.tv.adobe.com/v/36307?learn=on

Transforme su empresa con Adobe Analysis Workspace

Obtenga información acerca de los tipos de análisis disponibles en Analysis Workspace, como Ad hoc, Cohorte y Visitas en orden previsto. Utilice las funciones de arrastrar y soltar para analizar los datos de forma fácil y rápida.

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Adobe Analytics: más que datos. Es conocimiento del cliente

Para convertirse en un negocio experto, el marketing basado en datos es clave. Lleve su madurez analítica a un nuevo nivel: de los datos a las ideas, y de ahí a la acción.

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Adobe Sensei y Adobe Analytics

Adobe Sensei aumenta el grado de inteligencia de Adobe Analytics y ayuda a los especialistas en marketing a descubrir perspectivas significativas sobre sus clientes. Este vídeo incluye una explicación adicional de las funciones clave de Adobe Analytics con tecnología Adobe Sensei, como Detección de anomalías, Análisis de contribución, Alertas inteligentes, Clúster, Segment IQ y Modelado de tendencias.

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Caso práctico de cliente: ServiceNow obtiene los datos pertinentes y necesarios para contactar con clientes potenciales

Descubra de qué forma ServiceNow obtiene datos procesables de sus canales de marketing y cómo aumenta el retorno de la inversión en la publicidad de búsqueda de pago con Adobe Advertising Cloud y Adobe Analytics.

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Caso práctico de cliente: Accent Group invierte en la experiencia del cliente para mejorar las ventas

Accent Group, el minorista de calzado más importante de Australia, aumenta sus ventas y conversiones al ofrecer una buena experiencia de cliente en puntos de contacto físicos y digitales. Descubra cómo Accent Group utiliza Adobe Experience Cloud para crear experiencias digitales sin problemas.

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Caso práctico de cliente: The Home Depot innova mediante la administración de experiencias del cliente

HomeDepot.com, un sitio de comercio electrónico valorado en 7000 millones de dólares que pertenece a una compañía de 100 000 millones de dólares, se mantiene a la cabeza de la competencia porque garantiza una experiencia del cliente adecuada. Descubra cómo The Home Depot utiliza las soluciones de Adobe para generar lealtad de marca y mejorar la satisfacción del cliente gracias a una experiencia de compra personalizada.

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https://video.tv.adobe.com/v/330394?learn=on

Supersesión de la Adobe Summit de 2019: Viajes y hospitalidad

Vea clips seleccionados de la “supersesión” de viajes y hospitalidad de la cumbre de 2019

552

https://video.tv.adobe.com/vc/330394/spa.json

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https://video.tv.adobe.com/v/330386?learn=on

Supersesión de la Adobe Summit de 2019: Ventas minoristas

Consulte los clips seleccionados de la supersesión sobre ventas minoristas en la cumbre de 2019

414

https://video.tv.adobe.com/vc/330386/spa.json

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Supersesión de la Adobe Summit de 2019: Alta tecnología

Vea una selección de clips de la supersesión sobre alta tecnología de la cumbre de 2019

480

https://video.tv.adobe.com/vc/330378/spa.json

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