Integración de Campaign Standard con Analytics para optimizar el marketing por correo electrónico

Aprenda a integrar Campaign Standard con Adobe Analytics para optimizar sus estrategias de marketing por correo electrónico con datos en tiempo real. En primer lugar, consulte cómo crear un informe de Campaign Standard en Adobe Analytics. A continuación, aprenda a utilizar las etiquetas de Experience Cloud y las Déclencheur de Experience Platform para configurar los mensajes transaccionales y de marketing en función de la actividad del cliente.

https://video.tv.adobe.com/v/3411694?learn=on

Seguimiento del éxito de los envíos de Campaign Standard en Adobe Analytics

Obtenga información sobre cómo configurar la integración de Campaign Standard y Analytics. Obtenga información sobre cómo crear un informe en Analytics con los datos recibidos de Campaign Standard y los KPI disponibles.

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Configuración de la recopilación de datos de Adobe Experience Platform para activadores

Obtenga información sobre cómo recopilar datos de Adobe Experience Platform y añadir las propiedades necesarias al sitio web para probar la configuración.

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Creación de un activador en Experience Cloud

Obtenga información sobre cómo configurar activadores en Experience Cloud.

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Creación de un activador en Campaign Standard

Obtenga información sobre cómo crear un evento de activador en Campaign Standard.

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Configuración de mensajes transaccionales mediante datos de evento en tiempo real

Aprenda a configurar mensajes transaccionales utilizando datos de evento en tiempo real procedentes de los activadores.

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