The Business Problem
Experimentation plays a vital role in digital optimization, but many organizations struggle to rapidly learn from experiments. Challenges include fragmented data, knowledge silos, slow analysis, and reliance on specialized teams. The Experimentation Agent transforms this process, delivering rapid insights and actionable recommendations directly in your workflow
Prompting, Scope, and Agent Skills
With Experimentation Agent, users work in plain language. Through a conversational interface you can ask questions like "What did we learn from last quarter's recommendations?" or act on suggestions surfaced during the conversation, such as testing new urgency messaging.
Use Case: Automated Insights
Do you spend large amounts of time analyzing experiments to determine why an experiment performed the way it did? Experimentation Agent surfaces automated insights to help you see things you might have missed.
Use Case: Experiment Opportunities
Would you like suggestions of what to test based on data and learnings from your previous experiments? Experimentation Agent surfaces opportunities, or suggestions of what to test next.
Use Case: Performance Summary
Are you a product owner who doesn't have access to or is unfamiliar with the Target and Journey Optimizer interfaces, but would like to see your experiments? Experimentation Agent provides a Performance Summary – giving you an overview of your experiment.
Platform Applications
Experimentation Agent requires a license for Experimentation Accelerator, an add on license available to Adobe Journey Optimizer and Adobe Target customers. You may also need an additional license for Agent Orchestrator. Please contact your Adobe representative for more information.
The agent works seamlessly with both B2B and B2C use cases, surfacing experiment opportunities and tailored recommendations.
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Permissions & Security
Access to Experimentation Agent is protected by Adobe IMS authentication, with role-based access controls. Admins manage permissions and organizational knowledge. In addition to AI Assistant access, be sure users have access to the applications and features they want to use with Experiementation Agent, such as Experimentation Accelerator and Target.
Conclusion
Experimentation Agent is your partner in building a high-velocity, data-driven culture. Start collaborating with AI in Adobe Experience Platform, accelerate your learning loops, and optimize digital experiences—faster, smarter, together.