The Business Problem
Marketing practitioners face increasing pressure to deliver highly personalized, multi-channel experiences at scale. Coordinating hundreds of tasks across disparate data, channels, and platforms can quickly become overwhelming—slowing time to value and risking inconsistent customer journeys.
Enter Agent Orchestrator
Agent Orchestrator solves this problem by providing a conversational experience to interact with Experience Platform applications. Powered by GenAI and large-language models, Agent Orchestrator interprets your request, determines which specialized agents are needed, and orchestrates them to deliver the right response.
What Can Agent Orchestrator Do?
Agent Orchestrator interprets your natural language prompts and coordinates behind-the-scenes the communication with multiple agents to help you complete tasks like:
- Finding and summarizing data, for example audience size or campaign performance
- Creating new audiences, launching experiments, or resolving journey conflicts
- Managing multi-step, goal-driven plans using advanced reasoning
Ask a Question
It all begins with a text prompt. Come with a question or ask for inspiration.
When you enter a prompt, a reasoning engine creates a plan and determines which agents are needed to carry it out.
- :callout[Agents used by the orchestrator]{type="rectangle" x1="8.12" y1="49.78" x2="91.94" y2="62.18"}
Agents
These agents align with Experience Cloud products:
- Journey Agent creates, analyzes, and optimizes customer journeys using AI automation.
- Audience Agent creates, optimizes, and manages audiences using natural language prompts.
- Experimentation Agent surfaces insights, tests, and optimization opportunities for digital experiences.
- Data Insights Agent answers data questions and builds visualizations from natural-language prompts.
- Product Support Agent automates troubleshooting, ticket creation, and status tracking for Adobe products.
- and more to come
Permissions Required
Access to Agent Orchestrator may require an additional license. Please contact your Adobe representative for more information.
Once provisioned, access is controlled by robust, role-based permissions:
- All users of Agent Orchestrator need permission items for AI Assistant
- You can define which agents are available to users, by giving them access to the relevant permission items. For example, if you would like a user to be able to create journeys with Journey Agent, they would need the Manage Journeys permission item. Audience agent requires permission items under Profile Management, Data Insights agent requires Customer Journey Analytics access, and so on.
Deploy Experience Platform Agents with Confidence
Committed to accountability, responsibility, and transparency, Adobe has created standardized processes from design to AI development to deployment, including training, testing, and a review process overseen by a diverse AI Ethics Review Board
Adobe's Customer Experience Language Models make it possible to understand intent, assess scope, avoid hallucination and deliver explainability to the humans in the loop. Quality tools and frameworks include human feedback loops, annotation tools, AI models for error classification, accuracy monitoring, and safeguards to prevent bias and misinformation.
Adobe application workflows ensure that humans remain in control through configurable review processes, approval mechanisms, and intervention points, enabling oversight in AI-driven decisions.
Adobe safeguards customer data through collection, storage and usage, and Experience Platform agents leverage enterprise security, privacy, and governance controls in Experience Platform to adhere to your brand's trust standard.
Security
Let's learn how Adobe is deeply committed to privacy, security, and governance, especially when it comes to how Agent Orchestrator interacts with customer data
At the top of the pyramid, we start with Consent. Adobe ensures that Agent Orchestrator respects user-level consent preferences. That means it only uses data that the user has explicitly agreed to share. This is essential for maintaining trust and staying compliant with global privacy regulations.
Next is Data Governance. Agent Orchestrator honors all existing governance policies set by the organization. Whether it's data usage rules or internal compliance frameworks, Adobe ensures these are enforced consistently across the platform.
Moving down, we have Operational & Security Controls. Adobe isolates customer data across org instances, meaning nothing is shared between tenants. All data in transit is encrypted using HTTPS with TLS 1.2 or higher, and any data stored is protected with AES 256-bit encryption. These controls provide strong safeguards against unauthorized access.
Finally, at the base, we have Data Residency. All service-side components and stored data are co-located in the same region as the customer's Experience Platform infrastructure. Even chat history is stored in the same data center as the customer's Adobe cloud storage, ensuring regional compliance and performance.
Enterprise Access Control
Adobe understands the importance of customer data privacy and takes strong measures to protect sensitive information across the enterprise. It ensures secure handling of customer details by implementing robust access control mechanisms. Let's learn how Adobe thinks about Enterprise Access Control:
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Customer Control: At the highest level, customers decide whether to enable AI Agents across their Experience Cloud products. This is managed through org-level permissions, giving enterprises the flexibility to adopt Agentic AI capabilities whenever they are ready and fell confident.
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Admin Configuration: Once enabled, administrators can fine-tune AI Assistant permissions at both the enterprise and individual user levels. This ensures that access is tailored to team roles, responsibilities, and data sensitivity.
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Secure User Access: Finally, at the user level, data access within agents is governed by granular permissions. These respect dataset boundaries and operational security policies, ensuring that users only interact with data they're authorized to see.
Conclusion
By leveraging Agent Orchestrator, your teams can:
- Automate, adapt, and scale customer experiences
- Accelerate workflows and campaigns
- Ensure every journey is intelligent, governed, and personalized
Empower your business with Adobe Experience Platform Agent Orchestrator—your catalyst for connected, agentic experience management!