As part of Adobe Masterclass Live, this immersive, in-person, one-day learning experience is for enterprise marketers who want to supercharge their skills. Participants work directly with Adobe experts, collaborate with peers across industries, complete hands-on labs, and apply what they learn through a guided project built around real business needs.

This multi-solution course explores how Adobe Experience Platform applications work together to help organizations deliver more connected and personalized customer experiences. Participants will learn how to unify customer data into privacy-conscious profiles, create customer journeys that respond to customer behavior, and use analytics to understand engagement patterns and identify opportunities for improvement.

Through interactive discussions, practical exercises, and real-world scenarios, learners will see how Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics can be used together to connect customer data, journey orchestration, and measurement. The course also examines ways to improve campaign relevance, reduce organizational silos, and support better business decisions through customer insights.

Participants will apply these concepts through industry-focused examples in retail, healthcare, and financial services, culminating in a collaborative capstone activity that brings together customer data, journeys, and analytics to solve a customer engagement challenge.

This course is designed for marketers, analysts, project managers, product owners, and executive stakeholders who want to better understand how Adobe Experience Platform solutions can drive customer engagement and business results.

Participants are responsible for arranging and covering their own travel and accommodation expenses. Please bring your own device to participate in the course.

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  • {northamer}
  • {northamer}
  • Sep 26
  • 2026-09-15T06:59:59.000Z - 2026-09-18T06:59:59.000Z
  • 2026-09-15T06:59:59.000Z
  • course:16841012_17609625

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  • General

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  • Customer Journey Analytics
  • Experience Platform
  • JOURNEY OPTIMIZER
  • Live Session
  • Real-Time CDP
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Personalization in Motion: Turning Customer Data into Marketing impact with Adobe Experience Platform (Onsite Course)

  • classroom
  • Personalization in Motion: Turning Customer Data into Marketing impact with Adobe Experience Platform
  • {liveSessionLabel}
  • course:16841012_17609621_22296622_0
  • 30