Unified Customer Profiles and Personalization
Discover how Adobe Experience Platform's unified customer profiles and AI-driven personalization enhance customer experiences. Watch short clips showcasing the power of unified profiles and AI in delivering personalized experiences.
Short clips from Adobe Summit 2025
Welcome to this playlist of short clips from Adobe Summit 2025 — packed with nuggets of insight pulled from full-length sessions.
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Defining Customer Experience Use Cases
Discover Adobe's five-question framework for defining customer experience use cases to align teams and drive business outcomes.
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Evolving Customer Experience Maturity
Explore the crawl, walk, run framework for advancing data, audience, journey, measurement, and content personalization.
243
Three-Phased Approach to Audience-Driven Marketing
Discover a simple three-phased framework for building, scaling, and optimizing audience strategies using Real-Time CDP.
216
Adobe's Approach to Member Onboarding and Retention
Explore how Adobe uses data-driven insights and AJO to enhance member onboarding and drive retention.
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AI Assistant for Audiences - Optimizing Audience Strategies
See how AI Assistant for Audiences helps identify high-value segments, optimize audience strategies, and save time.
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Audience Portal - Centralizing and Managing Audiences
Explore how the Audience Portal in Real-Time CDP helps unify customer data, manage audiences, and enable real-time activation.
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Best Practices for Data Modeling in Adobe Experience Platform
Understand the importance of schema design, extensibility, and avoiding costly mistakes in Adobe Experience Platform.
279
Federated Audience Composition - Expanding Audience Reach
Learn how Federated Audience Composition allows you to connect external data warehouses to Real-Time CDP for in-the-moment marketing.
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Adobe's Internal Use of Unified Profiles for Creative Cloud
Learn how Adobe uses Unified Profiles to drive collaboration across 70+ teams and deliver personalized experiences for Creative Cloud users.
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