Get Started with Real-time CDP for Marketers

Learn everything you need to get started using Real-time Customer Data Platform (Real-time CDP) as a business practitioner. In addition to helpful background information about the data brought into Experience Platform, you'll learn how to create audience segments and how to send them to your destination partners.

https://video.tv.adobe.com/v/29705?learn=on

Understanding Adobe Real-Time Customer Data Platform

Learn how Adobe Real-Time Customer Data Platform (CDP) brings together known and unknown customer data to create and activate trusted customer profiles.

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https://video.tv.adobe.com/v/34558?learn=on

Demo of Adobe's Real-Time Customer Data Platform (RTCDP)

See a demo of how Real-Time CDP is used to collect data from multiple sources, merge that data into a single real-time customer profile, and activate that data to create personalized customer experiences.

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https://video.tv.adobe.com/v/29762?learn=on

Real-Time Customer Data Platform user interface and workflow

Learn how to navigate the Real-Time Customer Data Platform (CDP) user interface to see how its features come together to provide real-time activation across the digital customer journey.

517

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https://video.tv.adobe.com/v/27105?learn=on

Schemas and Experience Data Model (XDM) overview

Learn about Experience Data Model (XDM), the standard data model to describe customer experiences.

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https://video.tv.adobe.com/v/27012?learn=on

Create schemas

This video shows you how to create a schema in Adobe Experience Platform using the XDM Individual Profile class and various field groups.

379

https://video.tv.adobe.com/vc/27012/eng.json

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https://video.tv.adobe.com/v/27269?learn=on

Create Datasets and Ingest Data in Adobe Experience Platform

This video shows how to create datasets and ingest data in the Adobe Experience Platform interface.

278

https://video.tv.adobe.com/vc/27269/eng.json

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https://video.tv.adobe.com/v/331214?learn=on

Ingest data using the Adobe Audience Manager data connector

Learn how to use the Audience Manager data connector to bring traits and segments from AAM into the Platform and combine them with other rich data.

https://video.tv.adobe.com/vc/331214/eng.json

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https://video.tv.adobe.com/v/27251?learn=on

Understanding Real-Time Customer Profile

This video explains how Adobe Experience Platform assembles and updates Real-Time Customer Profiles and how you can access and use these profiles.

371

https://video.tv.adobe.com/vc/27251/eng.json

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https://video.tv.adobe.com/v/333301?learn=on

Audience rule builder overview

Get an introduction to the Audience rule builder in Experience Platform, including the building blocks of audiences, the user interface, and a few tips on getting started building audience rules.

626

https://video.tv.adobe.com/vc/333301/eng.json

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https://video.tv.adobe.com/v/27254?learn=on

Create audiences

Learn how to create audiences in Adobe Experience Platform.

328

https://video.tv.adobe.com/vc/27254/eng.json

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https://video.tv.adobe.com/v/333302?learn=on

Create content-based audiences

Learn the basics on creating a content affinity audience in the audience rule builder in Experience Platform.

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https://video.tv.adobe.com/v/333303?learn=on

Create conversion audiences

In this video, learn how to use the audience rule builder in Experience Platform to create an audience that has performed a conversion event, either on a Web site or in other data systems.

390

https://video.tv.adobe.com/vc/333303/eng.json

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https://video.tv.adobe.com/v/333304?learn=on

Create audiences from existing audiences

The audience rule builder in Experience Platform allows you to use existing audiences as part of a new audiences rule definition. Watch this video to see tips on how to do it.

265

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https://video.tv.adobe.com/v/333305?learn=on

Create sequential audiences

In this video, learn how to add Experience Events to a timeline in your audience, in order to create an audience that has performed actions in a certain order within a certain amount of time.

479

https://video.tv.adobe.com/vc/333305/eng.json

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https://video.tv.adobe.com/v/27428?learn=on

Create dynamic audiences

Dynamic audiences are an advanced segmentation feature in Adobe Experience Platform which solves the scalability problems marketers traditionally face when building audiences for marketing campaigns.

245

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https://video.tv.adobe.com/v/32179?learn=on

Create multi-entity audiences

This video shows you how to build multi-entity audiences in Adobe Experience Platform's audience rule builder. Multi-entity segmentation, or segmentation across classes, allows you to build audiences combining data based on multiple XDM classes.

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https://video.tv.adobe.com/v/32664?learn=on

Introduction to Customer AI

A high-level overview of how marketers can use Customer AI to generate customer predictions.

288

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Configure Customer AI

Learn how to create an instance of Customer AI to predict customer behavior.

505

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https://video.tv.adobe.com/v/32666?learn=on

Use Customer AI Scores and Insights

Learn how to use Customer AI propensity scores and insights to convert and retain customers.

308

https://video.tv.adobe.com/vc/32666/eng.json

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https://video.tv.adobe.com/v/29707?learn=on

Understand Destinations in Real-Time Customer Data Platform and Experience Platform

Learn about the destination types that you can use to get data out of Real-Time CDP, Experience Platform, and Tags to support a wide variety of use cases.

507

https://video.tv.adobe.com/vc/29707/eng.json

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https://video.tv.adobe.com/v/29710?learn=on

Create Destinations and Activate Data in Adobe's Real-Time Customer Data Platform (RTCDP)

Learn how to create destinations and activate data in Adobe's Real-Time Customer Data Platform

313

https://video.tv.adobe.com/vc/29710/eng.json

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https://video.tv.adobe.com/v/328175?learn=on

Configuring file-based cloud storage or email marketing destinations

Get tips during a walkthrough of the configuration of a file-based destination in Adobe's Real-Time CDP. This applies to cloud storage destinations (E.g. S3 or SFTP) and also email marketing destinations.

628

https://video.tv.adobe.com/vc/328175/eng.json

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https://video.tv.adobe.com/v/332599?learn=on

How to configure a social destination

Learn how to configure a social destination in Adobe Experience Platform, including authentication, segment assignment, ID mapping, etc.

388

https://video.tv.adobe.com/vc/332599/eng.json

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https://video.tv.adobe.com/v/38180?learn=on

Integrate Google Customer Match with Adobe's Real-Time Customer Data Platform

This video shows how Adobe's Real-Time Customer Data Platform and Google's Customer Match capabilities help brands engage with customers on Google's owned and operated properties to scale their outreach campaigns.

182

https://video.tv.adobe.com/vc/38180/eng.json

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https://video.tv.adobe.com/v/29708?learn=on

Data governance overview

Learn how to take complete control over your data from the point it's collected at data sources to when it's syndicated to destinations outside Adobe Experience Platform.

474

https://video.tv.adobe.com/vc/29708/eng.json

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https://video.tv.adobe.com/v/33631?learn=on

Enforce data usage policies

Learn how to enforce data usage policies when activating an audience to a destination. Learn how to add marketing actions to destinations, how to analyze a policy violation during activation and how to use the data lineage to understand and remediate policy violations.

330

https://video.tv.adobe.com/vc/33631/eng.json

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https://video.tv.adobe.com/v/331776?learn=on

Monitor data ingestion

Learn how to monitor and track data that gets ingested into Adobe Experience Platform using Monitoring Dashboard. This monitoring dashboard provides a top-down view of source data processing through data lake to Profile and Identity Services on the source, dataflow, and dataflow run levels, with actionable advisories in a timely manner.

390

https://video.tv.adobe.com/vc/331776/eng.json

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https://video.tv.adobe.com/v/343248?learn=on

Monitoring the success of segment activation

When sending segment profiles out to your activation partners, it is imperative to see information regarding the success of this data transfer, especially so y (Descriptions should be between 60 and 160 characters)

579

https://video.tv.adobe.com/vc/343248/eng.json

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https://video.tv.adobe.com/v/331030?learn=on

View Identity Graphs

Learn how to use the identity graph viewer feature to search, explore, and filter identity graphs for validation and debugging.

https://video.tv.adobe.com/vc/331030/eng.json

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