Get started with Marketo Engage for New Marketing Practitioners
New to Marketo Engage? This playlist is designed to provide you with a foundational understanding of Marketo Engage. After watching these videos, you'll be equipped to create, manage, and measure the success of your first marketing program.
Understanding Marketo programs and campaigns
Attract, acquire, and engage your audience by developing a content marketing strategy.
401
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Smart Campaigns 101
Learn how you can use Smart Campaigns for data normalization and automated alerts.
266
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Build a scheduled email program
Watch along to see how to create, manage, and track a scheduled email program.
646
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Create a personalized newsletter
Learn how to create a personalized newsletter email program in Marketo.
841
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Create triggered email campaigns
Learn how to create a triggered smart campaign.
600
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Create an A/B test
Learn how to create an email A/B test in Marketo to improve your email performance.
425
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Event Programs
Develop a foundational understanding and build your first Event Program.
730
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Create and run a webinar program
Learn how to create a webinar and manage it from Marketo.
714
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Design an Effective Interactive Webinar
Learn how to create and design an effective Interactive Webinar
351
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Create and measure a default program
Learn how to create and measure the success of your default programs.
597
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Default Programs
Learn how to create and measure the success of your default programs.
708
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Learn about creating and running lead nurturing campaigns
WWith person nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.
652
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Key Reports within Marketo Engage
Learn about the key reports within Marketo Engage and how to pull them.
330
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