Get started with Marketo Engage for New Marketing Practitioners

New to Marketo Engage? This playlist is designed to provide you with a foundational understanding of Marketo Engage. After watching these videos, you'll be equipped to create, manage, and measure the success of your first marketing program.

https://video.tv.adobe.com/v/3418042?learn=on&enablevpops

Understanding Marketo programs and campaigns

Understanding Marketo programs and campaigns

Attract, acquire, and engage your audience by developing a content marketing strategy.

401

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https://video.tv.adobe.com/v/3420096?learn=on&enablevpops

Smart Campaigns 101

Smart Campaigns 101

Learn how you can use Smart Campaigns for data normalization and automated alerts.

266

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https://video.tv.adobe.com/v/345467?learn=on&enablevpops

Build a scheduled email program

Build a scheduled email program

Watch along to see how to create, manage, and track a scheduled email program.

646

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https://video.tv.adobe.com/v/345470?learn=on&enablevpops

Create a personalized newsletter

Create a personalized newsletter

Learn how to create a personalized newsletter email program in Marketo.

841

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https://video.tv.adobe.com/v/345480?learn=on&enablevpops

Create triggered email campaigns

Create triggered email campaigns

Learn how to create a triggered smart campaign.

600

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Create an A/B test

Create an A/B test

Learn how to create an email A/B test in Marketo to improve your email performance.

425

https://video.tv.adobe.com/vc/345484/eng.json

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https://video.tv.adobe.com/v/3419622?learn=on&enablevpops

Event Programs

Event Programs

Develop a foundational understanding and build your first Event Program.

730

https://video.tv.adobe.com/vc/3419622/eng.json

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https://video.tv.adobe.com/v/345477?learn=on&enablevpops

Create and run a webinar program

Create and run a webinar program

Learn how to create a webinar and manage it from Marketo.

714

https://video.tv.adobe.com/vc/345477/eng.json

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https://video.tv.adobe.com/v/3418602?learn=on&enablevpops

Design an Effective Interactive Webinar

Design an Effective Interactive Webinar

Learn how to create and design an effective Interactive Webinar

351

https://video.tv.adobe.com/vc/3418602/eng.json

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https://video.tv.adobe.com/v/3419623?learn=on&enablevpops

Create and measure a default program

Create and measure a default program

Learn how to create and measure the success of your default programs.

597

https://video.tv.adobe.com/vc/3419623/eng.json

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https://video.tv.adobe.com/v/3420137?learn=on&enablevpops

Default Programs

Default Programs

Learn how to create and measure the success of your default programs.

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Learn about creating and running lead nurturing campaigns

Learn about creating and running lead nurturing campaigns

WWith person nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.

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Key Reports within Marketo Engage

Key Reports within Marketo Engage

Learn about the key reports within Marketo Engage and how to pull them.

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