Scaling orchestration to omnichannel engagement in Adobe Journey Optimizer
Originally presented at Adobe Summit 2025 as Lab L535, this tutorial guides you through the lab's content. Over the course of six lessons, you learn how to elevate business communications from simple outbound messaging to sophisticated omnichannel experiences. Through practical examples, you gain insights into creating customer journeys that seamlessly blend proactive outreach with responsive engagement.
Scaling orchestration to omnichannel engagement in Adobe Journey Optimizer - Introduction
In this lab, you learn how to transform business communications from basic outbound messaging to sophisticated omnichannel experiences. Through practical examples, you create a customer journey that combines proactive outreach with responsive engagement.
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Lesson 1 - Experience the journey
In this lesson, you experience the onboarding journey of a new SecurFinancial customer.
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Lesson 2 - Create a welcome journey
In this exercise, you start building the welcome journey, based on an existing journey. You start by defining the entry criteria and then build compose the email message first, using the AI Content Accelerator.
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Lesson 3 - Create dynamic content
Dynamic content allows you to adapt the content of your messages based on conditional rules that can be made up of profile attributes, contextual events or audiences. In this exercise, you apply dynamic content to the SMS.
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Lesson 4 – Create a content experiment
In this lesson, you apply content experimentation to the push message.
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Lesson 5 – Test your journey
In this lesson, you test your journey. Testing the journey before publishing is a critical step. This helps the practitioner to see if the journey logic is set up as intended.
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Lesson 6 - Create a content card campaign
In this lesson, you create a content card in the mobile app as part of the customers' welcome experience.
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