Get started with Decision Management for Marketers

Learn about Adobe Journey Optimizer's decision management capabilities.

https://video.tv.adobe.com/v/326841?learn=on

Demo of the Journey Optimizer's Decision Management capabilities

Learn how brands can use Decision Management to define and manage their offers, apply real-time customer data, and deliver the right experiences their customers expect.

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Introduction to Decision Management

Get an overview of Journey Optimizer's Decision Management capabilities.

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Create placements

Learn how to create placements for decision management. Placements are one of the required building block components of offers.

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Create decision rules

Learn how to create decision rules for decision management. Rules are one of the required building block components of personalized offers.

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Create tags

Learn how to create tags in Decision Management. Tags are optional building block components of offers.

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Create personalized offers

Learn how to create personalized offers for decision management. Personalized offers have eligibility rules associated with them to help you show them only to relevant customers.

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Create fallback offers

Learn how to create fallback offers for decision management. Fallback offers have eligibility rules associated with them to help you show them only to relevant customers.

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Create collections

Learn how to create collections for decision management. Collections have eligibility rules associated with them to help you show them only to relevant customers.

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Create decisions

Learn how to create decisions for decision management. A decision combines your placements and collections into a single entity, so that a decision can be made to deliver the most relevant offer to the customer.

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Add offers as personalization to a message

Learn how to add an decision management component to messages in Journey Optimizer.

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