Get started with Decision Management for Marketers
Learn about Adobe Journey Optimizer's decision management capabilities.
Demo of the Journey Optimizer's Decision Management capabilities
Learn how brands can use Decision Management to define and manage their offers, apply real-time customer data, and deliver the right experiences their customers expect.
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Introduction to Decision Management
Get an overview of Journey Optimizer's Decision Management capabilities.
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Create placements
Learn how to create placements for decision management. Placements are one of the required building block components of offers.
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Create decision rules
Learn how to create decision rules for decision management. Rules are one of the required building block components of personalized offers.
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Create tags
Learn how to create tags in Decision Management. Tags are optional building block components of offers.
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Create personalized offers
Learn how to create personalized offers for decision management. Personalized offers have eligibility rules associated with them to help you show them only to relevant customers.
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Create fallback offers
Learn how to create fallback offers for decision management. Fallback offers have eligibility rules associated with them to help you show them only to relevant customers.
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Create collections
Learn how to create collections for decision management. Collections have eligibility rules associated with them to help you show them only to relevant customers.
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Create decisions
Learn how to create decisions for decision management. A decision combines your placements and collections into a single entity, so that a decision can be made to deliver the most relevant offer to the customer.
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Add offers as personalization to a message
Learn how to add an decision management component to messages in Journey Optimizer.
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