Enhancing Experiences with Adobe Journey Optimizer
Explore AJO enhancements for delivering consistent, relevant customer experiences across digital and physical channels.
Short clips from Adobe Summit 2025
Welcome to this playlist of short clips from Adobe Summit 2025 — packed with nuggets of insight pulled from full-length sessions.
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Why Adobe Built Journey Optimizer
Discover the core reasons behind the creation of Adobe Journey Optimizer and how it enables brands to deliver consistent, real-time, and personalized customer experiences across channels.
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Understanding the Core of Adobe Journey Optimizer
Learn how Adobe Journey Optimizer (AJO) leverages real-time customer data to deliver consistent and relevant experiences across channels.
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AI-Powered Decisioning in Adobe Journey Optimizer
Learn how Adobe Journey Optimizer leverages AI and machine learning for next-best actions, journey optimization, and decisioning to deliver personalized customer experiences.
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Enhancing Personalization with AJO Lookups
Explore how to use record-based datasets for personalized messaging without bloating customer profiles in Adobe Journey Optimizer.
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Introducing the Adobe Journey Optimizer Experimentation Accelerator
Explore the new GenAI-powered Experimentation Accelerator, designed to optimize testing, surface insights, and drive business impact.
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New Channels and Integrations in Adobe Journey Optimizer
Explore the latest channel innovations and integrations in Adobe Journey Optimizer, including WhatsApp, iOS Live Activities, and RCS messaging, to enhance customer engagement.
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Overcoming Barriers to Experimentation at Scale
Learn how Adobe identified and addressed key barriers to scaling experimentation, from ideation to execution, using platform-driven solutions.
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Scaling Experimentation with Adobe Journey Optimizer
Discover how Adobe leveraged Journey Optimizer to scale experimentation, improve ROI, and deliver personalized experiences at scale.
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Streamlining Journey Segments in AJO
Discover how to optimize streaming segments and use Journey Canvas for decision-making without overloading your system.
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Content Cards - A Game-Changer for Mobile Apps
Discover how Content Cards in Adobe Journey Optimizer can deliver personalized, non-intrusive content directly within your app to drive engagement and conversions.
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