Implementation Best Practices and Upgrade Paths
Focuses on strategies, tools, and guides for implementing Customer Journey Analytics, including best practices, roadmap planning, data as a product, identity stitching, and leveraging new tools like the CJA Upgrade Guide.
Short clips from Adobe Summit 2025
Welcome to this playlist of short clips from Adobe Summit 2025 — packed with nuggets of insight pulled from full-length sessions.
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Three Types of CJA Implementation Projects
Discover the three types of Customer Journey Analytics implementation projects, proof of concept, interim multi-channel use cases, and full implementation.
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Data as a Product - Planning Your CJA Implementation
Understand how to treat data as a product in your Customer Journey Analytics implementation, focusing on data pipelines, activation, and downstream use cases.
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Implementation Best Practices for Customer Journey Analytics
Learn the top three areas to focus on for successful implementation of Customer Journey Analytics, including data modeling, schema design, and identity management.
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Identity Stitching in Customer Journey Analytics
Explore the two types of identity stitching in CJA—field-based and graph-based—and how they enable omnichannel analysis.
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Run and Operate Strategies for Scaling Adobe Implementations
Explore Adobe's internal strategies for running and operating large-scale implementations, including use case prioritization, monitoring, and ROI measurement.
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