Get Started with the Foundational Concepts of Customer Journey Analytics
Learn about the foundational concepts of Customer Journey Analytics, including a product introduction, architecture and integrations, and how it works with data and identity.
Introduction to Customer Journey Analytics
Adobe's Customer Journey Analytics (CJA) is an application service built on top of Adobe Experience Platform. It brings the rich analysis tool known as Analysis Workspace into the Platform, to allow you to do multi-channel analysis on any of your Platform data sets.
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Architecture and Integrations of Customer Journey Analytics
Get a walkthrough of the architecture of Adobe Customer Journey Analytics, including how it connects to and integrates with Adobe Experience Platform.
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New Terms and Concepts in Customer Journey Analytics
In this video we will discuss key terms and concepts in Adobe Customer Journey Analytics, how they map to terms and concepts in Adobe Analytics, and also where they can be seen in the Customer Journey Analytics interface.
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Working with data
Learn how dataset schemas are translated into variables in Adobe Customer Journey Analytics, as well as how CJA handles very high cardinality.
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Understanding How Customer Journey Analytics Uses Identity
This video is not a technical deep dive, but rather a practical look at how identity affects your analysis in Adobe Customer Journey Analytics, including a look at cross-channel visualizations made possible by stitching visitor IDs.
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Overview of stitching
With many individuals interacting with your content across multiple channels and devices it becomes ever important to connect these unauthenticated events to authenticated ones. This allows for a more holistic approach to reporting and ultimately activation. This video gives a quick overview into the process of stitching.
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Graph-based stitching overview
Graph-based stitching harnesses the power of the Identity Graph to align identities across Experience Platform applications. This feature allows more datasets to be joined in Customer Journey Analytics by using a common person identifier in them.
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