Grow Advanced Skills
Once you have mastered the basics of Audience Manager, watch these videos to learn about taking your Audience Management to the next level. Learn how to use AI with algorithmic models, as well as how to use Profile Merge Rules to understand your customers as people instead of devices.
Configure and report on Predictive Audiences
In this video, walk through Predictive Audiences configuration in the Audience Manager interface. See the reports that show the results of the model.
422
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Create a first-party Look-Alike Model
In this video you will learn how to create a first party look-alike model, so that you can find more of your own visitors who look like your converters.
467
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Exclude traits in Algorithmic (Look-Alike) Models
Learn how and why to exclude specific (or groups of) traits from an Algorithmic (Look-Alike) Model.
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Increase ROAS by using Algorithmic (Look-Alike) Models
The real power of Audience Manager's Look-alike Modeling comes when you seek to expand your baseline audience against a quality, brand new set of users from 2nd and 3rd party data sources. In this tutorial, learn the steps create a model from this data.
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Overview of Profile Merge Rules
Understand what Profile Merge Rules are, how they work, and their value to the Marketer.
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Choosing the right Profile Merge Rule
In this video, discover three of the most common use cases for Profile Merge Rules, and how they can help your marketing efforts.
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Create and use simple Profile Merge Rules
Learn about profile merge rules and how to assign them to segments. Learn about the default "Current Device" profile and when it can/should be used.
360
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Use Profile Merge Rules to personalize in an authenticated state
Give your logged-in customers a personalized experience by using these Profile Merge Rule settings.
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Using Profile Merge Rules for Device Extension and Increased Reach
Use Profile Merge Rules to extend reach to all of a user's devices, so that you can market to people instead of devices.
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Overview of Profile Merge Rule enhancements
This video explains the enhancements to Profile Merge Rules, released in October 2019.
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Interpret Audience Identity reporting
Audience Identity reporting provides customers with the ability to report on the total population of a trait or segment by person/household definitions of identity. Watch this video to see how it is manifested in the Audience Manager reports.
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Understand cross-device metrics in Audience Manager
Learn about the difference between device profiles and cross-device profiles, and where the numbers in the interface match up with these different profile types.
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