Configure and report on Predictive Audiences
In this video, walk through Predictive Audiences configuration in the Audience Manager interface. See the reports that show the results of the model.
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Grow Advanced Skills
Once you have mastered the basics of Audience Manager, watch these videos to learn about taking your Audience Management to the next level. Learn how to use AI with algorithmic models, as well as how to use Profile Merge Rules to understand your customers as people instead of devices.
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Configure and report on Predictive Audiences
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Create a first-party Look-Alike Model
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Exclude traits in Algorithmic (Look-Alike) Models
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Increase ROAS by using Algorithmic (Look-Alike) Models
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Overview of Profile Merge Rules
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Choosing the right Profile Merge Rule
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Create and use simple Profile Merge Rules
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Use Profile Merge Rules to personalize in an authenticated state
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Using Profile Merge Rules for Device Extension and Increased Reach
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Overview of Profile Merge Rule enhancements
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Interpret Audience Identity reporting
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