Configure and report on Predictive Audiences

In this video, walk through Predictive Audiences configuration in the Audience Manager interface. See the reports that show the results of the model.

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Grow Advanced Skills

Once you have mastered the basics of Audience Manager, watch these videos to learn about taking your Audience Management to the next level. Learn how to use AI with algorithmic models, as well as how to use Profile Merge Rules to understand your customers as people instead of devices.

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Configure and report on Predictive Audiences

Configure and report on Predictive Audiences

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7:02 MIN
Create a first-party Look-Alike Model

Create a first-party Look-Alike Model

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7:47 MIN
Exclude traits in Algorithmic (Look-Alike) Models

Exclude traits in Algorithmic (Look-Alike) Models

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4:31 MIN
Increase ROAS by using Algorithmic (Look-Alike) Models

Increase ROAS by using Algorithmic (Look-Alike) Models

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7:03 MIN
Overview of Profile Merge Rules

Overview of Profile Merge Rules

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3:30 MIN
Choosing the right Profile Merge Rule

Choosing the right Profile Merge Rule

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3:11 MIN
Create and use simple Profile Merge Rules

Create and use simple Profile Merge Rules

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6:00 MIN
Use Profile Merge Rules to personalize in an authenticated state

Use Profile Merge Rules to personalize in an authenticated state

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3:43 MIN
Using Profile Merge Rules for Device Extension and Increased Reach

Using Profile Merge Rules for Device Extension and Increased Reach

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8:38 MIN
Overview of Profile Merge Rule enhancements

Overview of Profile Merge Rule enhancements

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0:56 MIN
Interpret Audience Identity reporting

Interpret Audience Identity reporting

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5:06 MIN
Understand cross-device metrics in Audience Manager

Understand cross-device metrics in Audience Manager

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8:26 MIN