Activate your audiences with people-based destinations
Learn how to prepare and send audience data to social network destinations based on people, not cookies.
People-based Destinations Data Flow
This video gives an overview of People-based Destinations and shows the data flow through the process.
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Create a data source for People-based Destinations
Learn how to create a data source in Audience Manager to be used for People-based Destinations.
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Understanding Hashed PII Data Ingestion for People-based Destinations
This video will touch on the things you need to consider as you get ready to ingest PII into Audience Manager for People-based Destinations.
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Ingest hashed PII for People-based Destinations
In this video, learn how to format a file-based ID sync, in order to hook together your customer IDs (CRM IDs) with hashed email addresses.
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Use setCustomerIDs() to ingest and hash PII as a declared ID
Learn about the Experience Cloud ID Service setCustomerIDs() method to ingest and hash an email address. Learn how to use it as a declared ID.
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Configure Profile Merge Rules for People-based Destinations
In this video, learn about how to set up a Profile Merge Rule to be used for People-based Destinations, including when to use a brand new cross-device option.
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Create segments for People-based Destinations
This video walks you through the creation of a segment in Audience Manager to be used for People-based Destinations.
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Create and configure People-based Destinations
Learn about the prerequisites to creating your People-based destination, and also how to configure an integrated account (link to the partner, such as Facebook). Learn the in-product setup of the destination itself.
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Understanding and Configuring the LinkedIn People-Based Destination
This video walks you through the concepts and steps to create a People-Based Destination to LinkedIn. It builds on the additional videos and documentation regarding People-based Destinations.
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Understanding and Configuring the Google Customer Match People-Based Destination
This video walks you through the details and use case of the Google Customer Match People Based Destination, and includes a walkthrough of creating a segment and mapping it to a destination. It also shows the audience landing in the Google Ad Console.
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