Get Started with your Adobe Analytics Implementation

Learn about the starting points for your Adobe Analytics implementation, which begins with analysis requirements and includes understanding report suites, dimensions and metrics.

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Getting the Right People on Your Analytics Team

It's very important to get the right people on your team as you implement Adobe Analytics and as you analyze the activity on your site. This video will give you a quick run-down of the different roles you'll want to fill.

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Understanding the Analytics Cycle

In this simple, yet important video, you will learn about the steps involved with doing analysis of your site's data. Taking a little time to understand this process can make all the difference in the success of your Analytics program.

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How analytics data is collected

How does data get from your page into the reports in Adobe Analytics? This video shows you how.

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Sign in to Adobe Analytics

In this video, you'll learn how to sign in and administer Analytics and begin your analysis.

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Learn how to make the most of the new Analytics landing page and its features.

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Getting Help in Adobe Analytics

At some point, we are all going to need help with Adobe Analytics. This videos shows you some of the great resources that are at your fingertips as you hit a snag and need some help.

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Create a business requirements document

Learn about the important step of defining the behavioral data that you want to capture and analyze in Adobe Analytics.

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Create and maintain a Solution Design Reference (SDR) document

The Solution Design Reference (SDR) document is the blueprint for business requirements, variable assignments, segment definitions, and data collection design for Analytics on your digital properties.

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Understanding Basic Visitor Metrics

Learn about Page Views, Visits, and Visitors in Adobe Analytics. Gain insight into the basic visitor metrics that help you understand your Website traffic.

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Introduction to traffic variables (props)

Understand the types of traffic variables and how they are used in Adobe Analytics.

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Introduction to conversion variables (eVars)

Learn about how conversion variables, also known as eVars, are used in Adobe Analytics, including how they relate to conversion events and differ from traffic variables.

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Introduction to conversion events

Learn about the basics of conversion events, often called success events, in Adobe Analytics. They measure conversions on your digital properties, and are used as metrics in reports.

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Understanding and creating report suites

This video will help you understand what report suites are, and will show you how to create them in the interface, so that you can track and optimize the people coming to your site.

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Configure Variables in the Report Suite Manager

Learn to configure variables and events in Report Suite Manager, ensuring that reports, dimensions, and metrics have the right names and behavior.

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