How do you define and communicate value when “value” is often subjective?

We interviewed Adobe Workfront customers who lead the strategy for Workfront at their organizations to learn how they define the value they are achieving and how they communicate that value to support growth and scale. While there are some unique challenges, we found a surprising number of trends and commonalities across organizations. This playbook walks through 3 distinct phases – defining the value you are attempting to achieve (i.e. ”Why Workfront"),  translating that “why” into measurable outcomes, and communicating those outcomes to stakeholders to showcase your success and learnings.

Thanks to the following customers for their feedback and contributions to this guide: Joshua Maldonado, Ellen Saltmarsh, Daniel Clarke, Timothy Brooks and Neal Gardner.

Additional Resources

• Executive guide to success with Adobe Workfront - Concrete guidance for new Workfront leaders on how to start strong on your journey to building a work management practice.
• Value Realization Blueprint Bundle - A compilation of reports packaged together into four dashboards to help you track and demonstrate value across the areas of reviewing and approving work, governing compliance, delivering client-facing services and more.
• Experience Makers Spotlight: Process Enhancements & Operational Efficiencies: In this on-demand presentation, you'll hear from two different organizations on how they tackle process optimizations and system enhancements, from prioritization to change management to communicating the results.