Discover how companies are raising the bar with real-world strategies for customer experience orchestration. Learn from Experience Makers Awards winners and finalists as they share how they’re connecting data, content, and journeys in real time to drive measurable results—powered by Adobe Experience Cloud, Adobe Digital Media solutions, and AI-driven innovation.
The Adobe Experience Makers Awards celebrate the people and teams behind today’s most impactful digital experiences. Each year at Adobe Summit, the program honors those who are pushing boundaries—leveraging data, content, and real-time orchestration to deliver personalized, connected journeys at scale.
Hear from the 2025 Awards Honorees
In this podcast series hosted by martech influencer Katie Martell, finalists and winners from the Adobe Experience Makers Awards share how they’re delivering standout experiences powered by Adobe solutions.
Whether you're streamlining operations, launching new campaigns, or transforming the customer journey end to end, you’ll come away with lessons learned, practical ideas, and inspiration to elevate your digital experiences. Explore the full list of 2025 Adobe Experience Maker Awards winners and listen to their success stories here.
Lenovo - The Ambassador Award
As the leader of Lenovo’s Carolinas Adobe User Group, Adobe Analytics Champion, and 2025 Ambassador Award winner, Lokesh Alluri is spearheading Lenovo’s digital transformation. His team uses Adobe Analytics, Customer Journey Analytics, and Adobe Experience Manager to connect data and content strategies in real time—unlocking smarter personalization and a 25% lift in conversions. By integrating real-time insights with Adobe Firefly’s generative AI capabilities, Lenovo has also accelerated content creation, reducing production time from two weeks to less than a day. The result: more relevant, timely experiences that deliver measurable business impact.
Watch this 8-minute video and hear from Lokesh Alluri, Manager, Digital and Marketing Analytics at Lenovo:
Key takeaways:
- Activate insights in real time: Lenovo used Adobe Customer Journey Analytics to gain a live view of customer behaviors—allowing teams to respond quickly, optimize journeys on the fly, and make data-informed decisions in the moment.
- Accelerate content production with generative AI: With Adobe Firefly and Sensei GenAI, Lenovo reduced content creation time from two weeks to under a day—scaling creative output across channels without sacrificing quality.
- Orchestrate smarter customer journeys: Using Adobe Experience Platform and Adobe Experience Manager, Lenovo unified analytics, content and decisioning — empowering teams to act on insights across every stage of the customer journey.
- Lead with agility and experimentation: Lokesh Alluri emphasizes the value of fast iteration—testing, learning, and optimizing quickly with Adobe’s integrated toolset.
- Invest in community, amplify your impact: As the Adobe Experience Maker Ambassador Award winner, Lokesh champions the power of community—sharing insights and best practices to help others innovate with Adobe solutions.
Sling TV - The Disruptor Award
Using Adobe Real-Time CDP, Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Commerce, Sling TV unified its data to gain deeper insights into its customers and improve their experience with personalized content that drives engagement and additional spend. Since beginning its transformation, Sling TV has boosted on-site conversions by 22% and cart conversions by 30%. An early adopter of the generative AI capabilities powered by Firefly, including Generative Fill in Creative Cloud and AI Assistant in Adobe Experience Platform, Sling TV has also accelerated its content production times by 75%.
Hear how Sling TV created more personalized, empathetic digital experiences from Anish Raul in this 10-minute video:
Key takeaways:
- Unify your data to personalize with purpose: Sling TV used Adobe Real-Time CDP to build rich audience profiles and activate them across channels in real time—fueling more relevant, intent-driven engagement.
- Trigger journeys that adapt in the moment: With Adobe Journey Optimizer, the team delivered contextual, event-based messages that responded to customer behaviors as they happened.
- Embed commerce into the experience: By integrating shoppable elements into their content with Adobe Commerce, Sling TV shortened the path from interest to action—blending entertainment with conversion.
- Experiment often, scale what works: Adobe’s tools enabled fast testing and iteration, helping Sling TV refine their engagement strategy based on what actually moved the needle.
- Collaborate across teams with a shared data foundation: Tight alignment between marketing, product, and data teams—powered by Adobe Experience Cloud—was key to delivering seamless, high-impact customer journeys.
- Turn inspiration into impact: Through Adobe Summit and ongoing learning, Anish deepened his knowledge, expanded his skills, and ultimately won a 2025 Experience Maker Award for Sling TV—showing how Adobe’s ecosystem helps marketers evolve and thrive.
Telmore - The Transformer Award
Telmore, Denmark’s largest mobile virtual network operator, transformed its customer engagement by adopting an all-in-one Adobe marketing stack. Using Adobe Real-Time CDP, Customer Journey Analytics, Journey Optimizer, Adobe Analytics, and Audience Manager, the team developed over 1.5 million unique profiles and delivered timely, personalized offers to more than 700,000 customers. With Adobe Experience Manager, they streamlined content creation and reduced delivery times by 25%. These efforts led to a 21% increase in year-over-year sales, a 25% rise in cross-sales, and a 20% improvement in email open rates. In this video, Jonas Christiansen shares how Telmore embraced automation, real-time data, and experimentation to deliver smarter, faster experiences—and win the 2025 Adobe Experience Maker Award in the Transformer category.
Learn how the Telmore team led the award-winning transformation from Jonas Reimer Christiansen in this 8-minute video:
Key takeaways:
- Empower teams with the right tools and mindset: Telmore emphasized that technology is only as effective as the people using it. A culture of experimentation, curiosity, and continuous learning was key to driving innovation and measurable outcomes.
- Unify data to activate real-time personalization: Telmore used Adobe Real-Time CDP and Adobe Customer Journey Analytics to build 1.5 million unique profiles and deliver targeted offers to over 700,000 customers across channels.
- Streamline content creation: Using Adobe Experience Manager, the team reduced content creation time by 25%—freeing resources and accelerating campaign execution.
- Scale omnichannel personalization: By connecting Adobe Campaign, Adobe Target, and Adobe Analytics, Telmore delivered cohesive, personalized experiences across web, email, and mobile channels.
- Drive relevance through AI-powered decisioning: Using Adobe Sensei, the team automated next-best actions and dynamically tailored content—boosting engagement and increasing conversions.
- Compete with giants through agility: As a smaller player, Telmore’s ability to act quickly on data insights and automate journeys helped it outperform larger competitors.
How to Apply for the Adobe Experience Makers Awards
Think you or your team has a standout story to tell? The Adobe Experience Makers Awards celebrate customers orchestrating connected experiences to deliver measurable impact through innovative use of Adobe Experience Cloud solutions—plus Digital Media tools like Firefly, Express, and Creative Cloud. Whether you're personalizing journeys, streamlining content creation, or innovating with Adobe’s AI-powered tools, we want to hear how you’re raising the bar.
Honorees are recognized each spring at Adobe Summit, and applications for the 2026 Awards are now open.
Questions? Reach out to the Awards team at xmakers@adobe.com.