Whether you are a product owner or a practitioner, brand manager, or even a marketer ready to adopt Adobe Experience Manager Assets, use these discovery questions as a self-assessment guide to evaluate your current infrastructure. This in-depth playbook includes strategic and practical questions to ask as you begin the journey of transforming digital asset "storage" into "activation."
The vision
In enterprise retail, especially in complex, multi-brand FMCG environments, I saw a familiar digital paradox. Teams operated at a massive scale, but digital asset management was pure chaos.
Agencies stored print files in Ctera. Grocery and beauty teams hid web assets in S3 and Azure buckets. Merchants relied on a legacy photo tool for flyer images. And only a small portion of the business actually used AEM Assets.
The impact was real. Creative teams spent more time searching for files than creating them.
But we had a clear vision: bring everything together. We set out to turn AEM Assets into the enterprise’s one-stop shop - moving beyond “dumb storage” to a strategic engine that powered every touchpoint, from the flyer to the fridge.
The challenge
We started by breaking down the existing technology landscape and challenging every siloed system and fragmented workflow. It quickly became clear we needed a playbook to guide discovery and shape a successful migration.
The real blocker wasn’t technology. It was a translation gap between business needs and IT execution. That gap is a common reason digital transformation efforts stall or fail.
The playbook
This playbook shared here is built from those lessons. It bridges that gap by helping teams clearly define requirements and priorities. It provides a structured framework for discovery, ensuring the new platform becomes a strategic engine, not just another storage locker.
This in-depth playbook includes strategic and practical questions to explore in your journey of transforming digital asset "storage" into "activation."
Download The self-assessment playbook for AEM Assets onboarding today.
This comprehensive list of ready-to-use discovery templates and guided prompts gives you a head start to mapping your requirements and learning Adobe Experience Manager Assets capabilities.
Summary
The journey from dumb storage to intelligent activation starts with asking the right questions—and now you have the blueprint to lead the way.
Remember to keep Adobe Experience Manager Assets at the center of your content supply chain. It bridges the gap between the people who plan the work, the people who create it, and the platforms that deliver it.