Adobe User Groups are global, practitioner-led communities where Adobe Experience Cloud users can connect, share real-world insights, and deepen their product knowledge through peer-led events, discussions, and networking opportunities.
What are Adobe User Groups?
Adobe User Groups are dynamic, customer-led communities that bring together users of Adobe Experience Cloud solutions from around the world. Led by practitioners for practitioners, these groups offer a welcoming space for users of all experience levels to connect, exchange real-world insights, and grow their expertise.
Whether you're focused on Adobe Analytics, Adobe Commerce, Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Marketo Engage, or Adobe Workfront, there’s a user group tailored for you.
Why join a User Group?
User Groups are more than just meetups—they’re a gateway to collaboration, learning, and community. As a User Group member, you will gain:
- Peer Networking: Connect with professionals in your region who are working with similar Adobe products.
- Knowledge Sharing: Learn best practices, tips, and innovative use cases directly from your peers.
- Direct Engagement: Participate in events, discussions, and collaborative opportunities that help solve real-world challenges.
- Ongoing Education: Stay up to date with evolving Adobe Experience Cloud tools and strategies through regular sessions packed with exciting learning opportunities.
Whether you're looking to deepen your product knowledge or expand your professional network, User Groups offer a unique opportunity to grow alongside a passionate community.
Part of the reason I wanted to join the group is to be able to bounce ideas off people, share pros of what worked, hear what didn't work from other people and become more experienced together
Member of the Adobe Commerce USA Virtual User Group
How to get involved
There are many ways to participate in the Adobe User Group community:
- Join a User Group chapter as a member: Whether in person or virtual, you’ll gain access to a vibrant community of peers, practical insights, and events tailored to your region and interests.
- Share your story as a speaker or panelist.
- Invite your peers to grow the community.
Become a User Group leader
If you're passionate about Experience Cloud products and community building, consider becoming a User Group Leader. It’s a rewarding opportunity to lead, connect, and make an impact. You can apply to become a leader through the “Start a Chapter” tab on the User Group website.
- Leader qualifications
- Must be a current Experience Cloud customer (Partners can co-lead, but each chapter must include at least 1–2 customer co-leaders).
- Hands-on experience with an Adobe Experience Cloud solution.
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A passion for knowledge sharing and bringing together members of the community.
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You must reside in the location your chapter is based on.
- Leader responsibilities
- Organize and host quarterly meetings (virtual or in-person), with Adobe’s support.
- Act as the main point of contact between your group members and Adobe.
- Share insights, best practices, and presentations with other leaders.
- Foster an inclusive, user-focused environment aligned with the User Group Code of Conduct.
- Leader benefits
- Career Growth: Build leadership skills, expand your professional network, and gain recognition in the Adobe community.
- Resources: Access to a Bevy conferencing account, regular global leader calls, and increased visibility with Adobe product teams.
- Networking: Connect with Adobe users and leaders around the world.
- Recognition: An invitation to an Adobe User Group Leader celebration at Summit.
"From attendee to leader, every Marketo User Group session [...] has been insightful, supportive, and inspiring."
Leader of the Adobe Marketo Ireland User Group
Join the movement!
Adobe User Groups are where ideas spark, connections form, and innovation thrives. Whether you’re attending your first session or leading your own chapter, you’re helping shape the future of Experience Cloud solutions experience—together.
Ready to connect, learn, and lead?
Join an Adobe User Group today and be part of a global community that’s passionate about making the most of Adobe Experience Cloud solutions.
Adobe Experience Manager (AEM)