Learn more about the Adobe Champion Program to connect with global product experts, influence Adobe product development, and gain exclusive opportunities for professional growth and recognition. Learn about eligibility, benefits, and how to apply.
Adobe Champion Program
Becoming part of the Adobe Champion Program means joining a global community of passionate product experts driving thought leadership and innovation.
The Adobe Champion Program offers more than just recognition — it’s an exciting journey of personal and professional growth that places you at the forefront of industry leadership. Imagine being part of a select group shaping the future of Adobe products, sharing your expertise, and accelerating your career along the way.
Start your journey today toward becoming an Adobe Champion—don’t miss this chance to elevate your impact, build your brand, and join an elite group of Adobe advocates. Start preparing now to craft an outstanding application for the 2026–2027 Champion cohort!
What it means to be an Adobe Champion?
The Adobe Champion Program, which started over a decade ago, has evolved into a prestigious opportunity for top product users of Adobe Analytics, Adobe Experience Manager, Adobe Marketo Engage, Adobe Workfront, Adobe Commerce, and Adobe Experience Platform.
As an Adobe Champion, you'll enjoy a wealth of benefits, including:
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Knowledge sharing and networking: Connect with global product experts and expand your professional network.
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Direct collaboration with Adobe: Influence product roadmaps, participate in beta testing programs, and help develop product-specific certification exams.
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Exclusive opportunities: Gain speaking, content creation, thought leadership, and personal branding opportunities at marquee events like Adobe Summit, Skill Exchange, Developers Live, and webinars.
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Recognition: Receive custom creative assets and banners to showcase your status as an Adobe Champion on social media channels (e.g., LinkedIn) and Adobe Experience League Community.
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Exclusive swag: Stand out with unique Adobe Champion swag items ranging from custom shoes, to jackets, and more!
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Adobe Champion Forum: Get invited to our exclusive 2-day forum hosted at Adobe HQ, where you can connect with fellow Champions, engage in personal and professional development, and collaborate with Adobe product leaders.
“The Champion Program has been incredibly beneficial for my career, adding a level of credibility and recognition. Being part of the Champion class, and consistently so, truly sets you apart. […] The Champion program is not just about personal growth, it allows you to bring valuable insights back to our clients and companies, empowering them to use Adobe products more effectively.”
Brandon Benjamin, Founder, The Marketing Ops Coach, 3x Marketo Champion
Adobe Champion eligibility
The requirements for Adobe Champions vary slightly between the different solutions. Below are some of the criteria we are looking for in our next class of Adobe Champions:
Experience: Have in-depth knowledge and expertise as a practitioner of the platform.
Passion: Be passionate about sharing your expertise and knowledge with the broader customer and partner community.
Engagement: Have a strong history of engagement, here are some examples:
- Participation in the Adobe User Group Program
- Attendance at Adobe and industry in-person and virtual events
- Active involvement in the Experience League Community & Marketing Nation Community
- Recognition through Experience Maker Awards
- Contributions to personal blogs and LinkedIn communities
- Holding Adobe certifications
Additionally, for Adobe Marketo Engage Champions, we require the Adobe Business Practitioner (AD0-E559) or Adobe Architect Master (AD0-E560) certification.
What is the time commitment?
While there are no strict hourly requirements, we encourage you to actively engage in collaborative opportunities to support our vibrant product community. Typically, Adobe Champions dedicate around 4-6 hours per month to participate in and support various Adobe Champion Program initiatives. Your consistent involvement helps us all grow together!
“The Champion Program has given me three main things: 1) A community based on collaboration where you can learn a lot and give back by sharing your expertise; 2) the opportunity to talk to the product team where you can share your feedback and create impact on the product; and 3) having opportunities like being a Summit Speaker, I never imagined I would do that, and now, I am."
KrishnaKalyan Gorthi, Principal Software Engineer, Palo Alto Networks, Current Adobe Experience Manager Champion
Thinking About Becoming a Champion Next Year? Here’s How to Start Preparing Now
Want to craft an exceptional Adobe Champion application for 2026–2027? Here are some ideas on how to get started:
- Join Your Local Community – Get active in your regional User Group! Attend meetups, share your experiences, and build real connections with peers in your area. It’s a great way to grow your network and make a local impact.
- Get Involved – Join Experience League, attend community events, and jump into conversations. Be visible, be helpful, be YOU!
- Share What You Know – Post tips, write blog articles, create how-to videos, or mentor someone within your company. Start small—just get your voice out there!
- Stay Sharp – Keep your certifications up to date and explore the newest Adobe features and tools. Champions are always learning!
- Follow the Trends – Stay in the loop with product updates and industry buzz. It shows you’re future-focused and ready to lead.
- Connect with Champions – Reach out to current Champions, ask questions, and learn from their journeys. They’ve been where you are!
- Stand Out Early – Start contributing now so your application shines later. The more you engage, the more you differentiate yourself.
- Watch the Webinar – Check out the Adobe Champion Program webinar to hear directly from current Champions about what the program offers and how to craft a winning application.
The earlier you start engaging and sharing, the stronger your Champion application will be. So go ahead—make it fun, make it YOU, and start building your standout story today! Don’t miss this chance to elevate your impact, build your brand, and become part of an elite group of Adobe advocates.
If you have any questions, feel free to reach out to us at advocacy@adobe.com.