From Workflow to Agent: Choosing the Right AI for the Job
In this session, Becky Barus, Adobe Workfront and Business Architecture Associate Manager at Accenture, helps you decide when AI belongs in a workflow and when it doesn’t. She shows how to evaluate a use case against time saved, scale, and cost, then compares the tools available: API, MCP, CX Enterprise Coworker, AI Collaborators, native features, and Fusion. She also shows how to blend them in a single workflow, with a real example and ways to measure and monitor your agents.
What you will learn
- Do You Need AI? Understand why the smartest AI decision is sometimes not using AI, and how to tell when automation is the better fit.
- Evaluating Your Use Case: Learn the questions to ask about impact, scale, time saved, and cost, and which users each use case affects.
- Picking Your Approach: See what API, MCP, CX Enterprise Coworker, AI Collaborators, native features, and Fusion each do best, and how to choose among them.
- Blending Technologies: Learn how to automate the predictable, apply AI where judgment or language is involved, and keep humans in the loop where the stakes are high, with a real example of improving legal review routing.
- Measuring and Monitoring: Discover how to track what your agents are doing and whether they are delivering value.
Target audience
This session is ideal for Workfront administrators, workflow and process owners, solution architects, and marketing operations leaders who are deciding where and how to use AI in their workflows.
At a glance
Series: The Skill Exchange
Role: Admin,Developer,Leader,User