The Strategic Power of Measurement: Turning Data into Action
Learn the essential elements of building a holistic measurement strategy and the key steps to overcome common challenges in measurement maturity. This webinar will equip you with actionable frameworks and tools to implement a successful measurement plan and activate your insights.
Key takeaways
Measurement Strategies
- Measurement strategies should be founded on trust and empowerment.
- Involving stakeholders regularly to provide their inputs ensures familiarity with the data being captured.
- Empowering stakeholders to feel confident in conducting reports and making decisions on their own reduces hesitation.
Trust
- Trust is built through proactive involvement, transparency, data governance, and quality control.
- Stakeholder alignment and involvement in strategic planning are crucial.
- Making insights accessible and fostering evangelism and awareness are essential to build trust.
Empowerment
- Empowerment involves training, removing perceived barriers, and boosting confidence in using analytics.
- Tools and features like annotations, data dictionaries, and dashboards help empower non-analyst users.
- Ensuring data is accessible and actionable across the organization is key.
Path to Value
- The value of an analytics investment can be demonstrated through business impact, operational efficiencies, and adoption and enablement.
- Communicating the value and impact of analytics across the organization helps build trust and empowerment.
- Tracking metrics like training reach, executive escalations, and ad hoc support requests can help measure the value of the analytics program.
Showcasing Excellence
- Curating resources for new users and non-analyst personas.
- Holding regular quick tip sessions and knowledge-sharing sessions.
- Using newsletters and internal communications to share insights and updates.
At a glance
Product: Analytics
Series: Adobe Customer Success Webinars
Role: Admin,Developer,Leader,User