Transforming B2B & B2B2C Commerce with personalization and automation

Understand the main B2B offerings and personalization features built within Commerce, and how B2B customers can provide platforms for their partners and customers to deliver personalized content and offers directly to their customers. The session will present a logical path for extending customers’ B2B personalization capabilities and prepare for future scaling through integration with AEM, Target, and Edge Delivery Services; and how integration with AEP and its applications to orchestrate fully personalized, unified commerce and content across all channels and segments, optimize for both dealer/distributor and end-consumer experiences in B2B2C scenarios, and enable data-driven decision-making and continuous improvement.